How to use In-App interaction event tracking?

Follow these steps to retarget users based on their interactions with an In-App automation, leveraging our integrated actions.

This guide is specific to Batch's Mobile Engagement Platform (More on the difference between Batch's CEP and MEP).

Prerequisites

SDK version

First of all, make sure your app integrates the 1.16 version of the SDK or higher. It includes a built-in action for In-app messages: batch.user.event.

In-app feature

The built-in actions are Batch actions associated to a call-to-action of an In-App message, you just need to have the In-App feature enabled to use this feature. When creating an automation, they allow you to set up actions beyond the different actions associated to a button.

These actions do not require any development and can be activated directly via the dashboard when editing the automation.

How to do it?

Creation of automation A: link your buttons to events

In order to be able to retarget users who have interacted with a previous In-App automation, you need to track events on your In-App automation A:

1. When editing your first In-App automation, you will have to associate your button with an event. To do this, choose the button of your choice (Dismiss, Deeplink, Clipboard, Rating...) then click on "Add secondary action" > "Track event".

2. Configure your event: select an already created event or create a new one, you can also add a Label for extra information like the name of the campaign or button.

3. You can also associate your second button, if you have defined one, to another event

4. Your button is now linked to an event (in the example below "Later"), which will be tracked once your users click on it.

Custom event activation

Once the first campaign has been sent and the first users have interacted with it, the event you have configured will show up in your custom data. It is necessary to activate it in your Settings > Custom data in order to view them on the dashboard when creating the second In-App automation.

Creation of campaign B: retarget

Now send a second In-App automation to users who interacted with the In-App automation A

To do so, you just have to adjust the targeting by choosing exactly the same event defined in campaign A. You will be able to decide to target or exclude the users who interacted with the buttons of your campaign A:

To exclude them, just click on the "Invert" button.

Use case: retarget users who have not copied a promotional code

Your campaign A could be an In-App message with a promotional code, in the case below, the first button allows the user to copy/paste the code "PROMO10" and redirects to the page where the code can be used.

The second button of this In-App message indicating "Maybe later" allows the user to simply close the message. However, this button is in fact linked to an event via the "Track event" functionality, so all users who click on "Maybe later" will be linked to an event in Batch:

Below, we see that after clicking on "Track event" in order to link an event to the dismiss button "Maybe later", it is necessary to configure this event. You have to name it and give it a label if you want:

Then, in this example, once the event is brought up in Batch following the first clicks of your users on the dismiss button of the In-App message, it will be possible with campaign B to retarget all the users who clicked on "Maybe later" in order to offer them a new (or the same) promotional offer for example!