What is the optimal length for every iOS/Android push notification?

We know that writing a short and punchy message is difficult, but this article aims to help you find the ideal number of characters.

Push builder in Batch's dashboard.

General recommendations

1. Title: 15-30 character space included (prior iOS 15: 15-40)

2. Body: 120–140 characters; space included (prior iOS 15: 140-180)

At Batch, we advise a 15-30 character limit for your title and a 120–140 character limit for your body description.

If you create a long message of more than 140 characters, not all 140 characters will be shown to the user. It will depend on whether the notification is shown as an alert on the lock screen or when the phone is actively used.

We recommend keeping your title and body message short as possible. Focus on keywords and short content, to encourage the user to click.

iOS' body specificity

iOS displays up to 180 characters, including spaces, spread over 4 lines for push notifications displayed on the lock screen. The text is displayed in full when the push is opened.

Android's body specificity

Android only displays one line of text from the lock screen. This means that only 50 characters are displayed, including spaces. The full message is displayed when the notification is opened..

We advise you to test your message on different devices (on iOS / on Android) and see how your message is displayed before sending it to your users.