How to cap the number of themed communications received by a user?

Labels are a type of tag you can attach to a campaign to organize your campaigns and to set custom marketing pressure rules to limit the number of pushes received per label. They allow a more granular capping than the global capping methods.

Creating and Organizing Labels

First off, you can create and manage existing Labels via Settings > Labels. Here you are able to manually add labels and change their name, which will identify a label when using the Campaigns API to push your campaign:

You can then edit the code and the name of existing labels or delete them if needed. Batch shows the number of orchestrations attached to each label so you can understand the impact of deleting or modifying one.

Associating One or Several Labels to a Campaign

You can simply attach a label to a campaign via the "Add labels" button in the title field of the campaign/automation builder. Then you will be able to add up to 5 labels to a campaign:

Sorting Campaigns and Creating Marketing Pressure Rules

Labels allow you to organize the list of your campaigns in the Campaigns and Automations tabs:

But here comes the interesting part: by going to Settings > Cappings, you can limit the number of notifications users will receive from campaigns attached to a specific label, it's called the label-based capping:

All rules are dynamic, which means that rather than being a fixed push quota every X hours/days, Batch is gonna check the number of notifications that have been sent in the last X hours/days to conclude if the push has to be sent or not.