How to create a "Call", "Send an SMS", or "Send an email" button to an In-App message?

In-App messages allow you to trigger a wide variety of actions when users click a button, including opening the default phone, SMS, or email app with a predefined phone number or email address. This can be done by using links such as :

• tel:+00XXXXXXXXX: opens the default phone app. Users just need to press the call button to call the phone number included in the link.

• sms:+00XXXXXXXXX: Creates a draft in the default SMS messaging app. Users only need to type a message and click "Send" to send an SMS to the linked phone number.

• mailto:[email protected]: Creates a draft in the default emailing app. Users only need to type a message and click "Send" to contact the linked email address

These links are handy to improve the user experience by redirecting them to the default apps and pre-filling the phone number/email address they need to contact, instead of asking them to copy-paste a value, and then open manually their phone/messaging app.

Here is a quick guide on how to use these links in an In-App automation or a Mobile Landing:

Creating a "Call" button in an In-App message

To be able to redirect users to their phone application you must:

1. Open or create a campaign

2. Go into the advanced settings and add the following format as a deeplink of the In-App message button: tel:+33123456789

Depending on their device, here is what the redirect could look like once users click the "Contact Us" button:

Creating a "Text" button in an In-App message

Creating an "Email" button in an In-App message

To be able to redirect users to their email application you must:

1. Open or create a campaign

2. Go into the advanced settings and add the following format as a deeplink of the In-App message button: mailto:[email protected]

Depending on their device, here is what the redirect could look like once users click the "Contact Us" button: