# What are the differences between Batch Customer Engagement Platform and Mobile Engagement Platform?

CEP and MEP are two different platforms that meet two distinct use cases.

* The **Customer Engagement Platform** (CEP): ideal for marketing teams managing the CRM of the company as a whole.
* The **Mobile Engagement Platform** (MEP): ideal for marketing teams managing the CRM of mobile applications.

## Customer Engagement Platform

The CEP has been designed to simplify the work of marketers by offering an all-in-one CRM platform that combines email, SMS, and mobile push within a single B2C marketing automation solution.

CEP features include: 

* **Email & SMS** **channels** in addition to **Mobile Push, Web Push, and In-App Messaging**.
* **Projects:** Mobile apps and websites can be grouped and targeted in a single project to orchestrate omnichannel communications.
* **Profiles**: a unified CRM view that handles both anonymous users and logged-in users equally, giving a complete picture of all their associated data.
* **The Automation Builder:** a visual drag-and-drop interface to build sophisticated multi-step, multi-branch, and multichannel customer lifecycle flows.

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## Mobile Engagement Platform

The MEP, marketed by Batch since 2015, is a mobile-focused engagement platform including these channels:

* **Mobile Push Notifications**
* **Web Push Notifications**
* **In-App Messaging**
* **Inbox**

***

## Am I using Batch CEP or MEP?

Here is the simplest way to know if you're using Batch CEP or MEP:

### CEP dashboard:

On the CEP, apps and websites are grouped into projects.\
Projects are listed on the top left corner of the dashboard:

<figure><img src="https://1464139620-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FUIK868wiiK9XOVyETGZS%2Fuploads%2FyU8oJHbQYCExeLscIgLM%2FBatchCEP.png?alt=media&#x26;token=179e6929-4a03-4fdc-bc7f-3a1ba99b0e7f" alt=""><figcaption><p>Batch Customer Engagement Platform dashboard</p></figcaption></figure>

### MEP dashboard:&#x20;

On the MEP, apps and websites are listed on the left side of the dashboard:

<figure><img src="https://1464139620-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FUIK868wiiK9XOVyETGZS%2Fuploads%2FNBTYhmDcYrYMtCOUTNWH%2FBatchMEP2.png?alt=media&#x26;token=b0a00bbc-afbf-470d-9fc9-b014b35fdda0" alt=""><figcaption><p>Batch Mobile Engagement Platform dashboard</p></figcaption></figure>


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