What are the differences between Batch Customer Engagement Platform and Mobile Engagement Platform?

Learn about Batch's positioning and the features of our two commercialized platforms: CEP and MEP.

CEP and MEP are two different platforms that meet two distinct use cases.

• The Customer Engagement Platform (CEP): ideal for marketing teams managing the CRM of the company as a whole.
• The Mobile Engagement Platform (MEP): ideal for marketing teams managing the CRM of mobile applications.

Customer Engagement Platform

The CEP has been designed to simplify the work of marketers by offering an all-in-one CRM platform that combines email, SMS, and mobile push within a single B2C marketing automation solution.

CEP features include:

• Email & SMS channels in addition to Mobile Push, Web Push, and In-App Messaging.
• Projects: Mobile apps and websites can be grouped and targeted in a single project to orchestrate omnichannel communications.
• Profiles: a unified CRM view that handles both anonymous users and logged-in users equally, giving a complete picture of all their associated data.
• The Automation Builder: a visual drag-and-drop interface to build sophisticated multi-step, multi-branch, and multichannel customer lifecycle flows.

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Mobile Engagement Platform

The MEP, marketed by Batch since 2015, is a mobile-focused engagement platform including these channels:

• Mobile Push Notifications
• Web Push Notifications
• In-App Messaging
• Inbox

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Am I using Batch CEP or MEP?

Here is the simplest way to know if you're using Batch CEP or MEP:

CEP dashboard:

On the CEP, apps and websites are grouped into projects. Projects are listed on the top left corner of the dashboard:

Batch Customer Engagement Platform dashboard

MEP dashboard:

On the MEP, apps and websites are listed on the left side of the dashboard:

Batch Mobile Engagement Platform dashboard