# Data management

{% hint style="warning" %}
The Data management page shows the list of all the custom data collected on the Profile base that powers **Email, Push v2 & SMS**.
{% endhint %}

The Data management page shows the list of all the custom data collected at least once on your apps and website from Batch SDKs or from the Profile API.

### Enabling New Data

Recently attributes and events that have been tracked and not enabled yet are displayed in a dedicated section. New custom data need to be manually enabled before being displayed in the targeting and personalization fields. 

### Editing Data

You can add a display name to any attributes or events. This is useful if you want to display simplified names in the interface instead of the technical name of the attributes/events. The technical name will still be displayed in the Profile view for debug purposes. 

You can also change the data type of an attribute (e.g. from string to date) if you already made that change in the code of your app or in your call to the Profile API. Batch will adapt the operators displayed in the campaign editor to the new data type. If you changed the data type by mistake, Batch indicates with a \* the data type detected for that attribute (e.g. "Integer\*").

### Archive data

Archiving data makes it unavailable for targeting and personalization. It can be restored at any given time.


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://doc.batch.com/getting-started/features/customer-engagement-platform/profiles/data-management.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.