> For the complete documentation index, see [llms.txt](https://doc.batch.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://doc.batch.com/getting-started/other/faq/what-is-batch.md). # What is Batch? Batch is THE next-generation Customer Engagement Platform. We help create relationships between customers and their favorite brands, through a very personalized experience. Our solution allows you to centralize all the data required for your CRM strategy, then we let you visualize & segment your audience, and finally send personalized messages via an omnichannel solution: * Push notifications (a mobile standard) * In-App messages (a technology unique to Batch) * Web push (a web browsers standard) * E-mails * SMS Recognized by 350+ customers worldwide, our CRM platform and expertise enable modern marketing teams to monetize their omnichannel customer engagement strategies (**600% ROI on average**) through: * A unified customer view and powerful data model that allows you to collect and centralize customer insights in real-time * An easy-to-adopt marketing automation platform to execute all your workflows in minutes, from the simplest to the most sophisticated campaigns. * Centralized complementary channels (app push, in-app, web push, email) that deliver the right message to the right segment to maximize your engagement and conversion rates Apart from this, we’re known and recognized for our regarded CRM and technical experts (4.96/5 on CSAT, with a median response time of 3 minutes), with industry knowledge to support your growth. We also have a powerful SDK (Top 80 at Google I/O) that has been easily integrated into 10k+ applications and sites worldwide. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://doc.batch.com/getting-started/other/faq/what-is-batch.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.