Performance Analytics

The Analytics tab provides a comprehensive view of your key metrics across all channels, allowing you to track their evolution over time. Metrics are grouped by day, week, or month for an easy-to-understand overview. For detailed explanations of each metric, refer to the Delivery metrics section.

Date Range

Select a date range of up to 1 year to analyze long-term performance trends or focus on recent activity:

Filters

Narrow down the data by applying filters such as:

• Labels

• Languages

Channels

Thanks to this tab, you gain a comprehensive view of your key metrics, easily identify trends, and explore details with advanced filters for each channel.

Email

See Email key metrics available in the Performance Analytics view.

You can drill down into data by specific mailbox provider or by Email Sender to evaluate performance at a more granular level:

Push

See Push key metrics available in the Performance Analytics view.

Here, you can focus on specific platforms such as Android, iOS, or Web to assess platform-specific engagement:

Each interaction (open, unsubscribe) is recorded independently. For example, if a profile receives and opens the push notification on both their phone and computer, the dashboard will reflect 2 Sent messages and 2 Unique Opens.

SMS

See SMS key metrics available in the Performance Analytics view.