Performance Analytics

The Analytics tab provides a comprehensive view of your key metrics across all channels, allowing you to track their evolution over time. Metrics are grouped by day, week, or month for an easy-to-understand overview. For detailed explanations of each metric, refer to the Delivery metrics section.

Date Range

Select a date range of up to 1 year to analyze long-term performance trends or focus on recent activity:

Filters

Narrow down the data by applying filters such as:

• Labels

• Languages

Channels

Thanks to this tab, you gain a comprehensive view of your key metrics, easily identify trends, and explore details with advanced filters for each channel.

Email

• Sent: The message was dispatched by Batch.

• Delivered: The recipient's email server successfully accepted the email.

• Opened: The email was opened, this rate can be seen with and without machine opens (for instance due to Mail Privacy Protection).

• Bounced: Delivery failed. See Email Analytics Glossary for bounce types.

• Unsubscribed: The recipient opted out via the List-Unsubscribe header or Batch unsubscribe link.

You can drill down into data by specific mailbox provider to evaluate performance at a granular level:

Push

• Sent: The push provider (Apple or Firebase(Google)) accepted the message for a specific device installation.

• Opened: The recipient opened the notification.

• Bounced: Delivery failed, often because the app was uninstalled or other errors occurred.

Here, you can focus on specific platforms such as Android, iOS, or Web to assess platform-specific engagement:

Each interaction (open, unsubscribe) is recorded independently. For example, if a profile receives and opens the push notification on both their phone and computer, the dashboard will reflect 2 Sent messages and 2 Unique Opens.

SMS

• Sent: The message was dispatched by Batch.

• Delivered: The message successfully reached the recipient's phone number.

• Bounced: The message could not be delivered due to issues like:

  • Absent subscriber: The phone is turned off or out of network coverage.

  • Unknown subscriber: The phone number is inactive.

• Unsubscribed: The recipient opted out by replying with the appropriate STOP keyword.