# Performance analytics

The **Analytics** tab provides a comprehensive view of your key metrics across all channels, allowing you to track their evolution over time. Metrics are grouped by day, week, or month for an easy-to-understand overview. For detailed explanations of each metric, refer to the [Delivery metrics](/getting-started/features/customer-engagement-platform/analytics/key-metrics.md#delivery-metrics) section.

<figure><img src="/files/KUH0dZMfj8gMYlJCiHLd" alt="performance analytics"><figcaption></figcaption></figure>

## Date Range <a href="#h_d750d948e0" id="h_d750d948e0"></a>

Select a date range of up to 1 year to analyze long-term performance trends or focus on recent activity:&#x20;

## Filters <a href="#h_1a58524571" id="h_1a58524571"></a>

Narrow down the data by applying filters such as:

* Labels
* Languages

## Channels <a href="#h_35de0bec63" id="h_35de0bec63"></a>

Thanks to this tab, you gain a comprehensive view of your key metrics, easily identify trends, and explore details with advanced filters for each channel.&#x20;

### Email <a href="#h_d920137a6b" id="h_d920137a6b"></a>

See [Email key metrics](/getting-started/features/customer-engagement-platform/analytics/key-metrics.md#email) available in the Performance Analytics view.

You can drill down into data by specific mailbox provider or by [Email](/getting-started/features/customer-engagement-platform/message/email.md#email-sender) to evaluate performance at a more granular level:

<figure><img src="/files/HTZU6secqZaSMGlUlsMD" alt=""><figcaption></figcaption></figure>

### Push <a href="#h_b24267a41c" id="h_b24267a41c"></a>

See [Push key metrics](/getting-started/features/customer-engagement-platform/analytics/key-metrics.md#push) available in the Performance Analytics view.

Here, you can focus on specific platforms such as Android, iOS, or Web to assess platform-specific engagement:

<figure><img src="/files/IyaBnMGaB3j2rTVaabxU" alt="push filter"><figcaption></figcaption></figure>

{% hint style="info" %}
A profile with multiple devices (e.g., phone, tablet, computer) may receive multiple notifications, resulting in more Sent messages than targeted profiles.
{% endhint %}

Each interaction (open, unsubscribe) is recorded independently. For example, if a profile receives and opens the push notification on both their phone and computer, the dashboard will reflect 2 Sent messages and 2 Unique Opens.

### In-App

See [In-App key metrics](#in-app) available in the Performance Analytics view.

### SMS <a href="#h_4a4882a855" id="h_4a4882a855"></a>

See [SMS key metrics](/getting-started/features/customer-engagement-platform/analytics/key-metrics.md#sms) available in the Performance Analytics view.

### Universal channel

See [ Universal channel key metrics](/getting-started/features/customer-engagement-platform/analytics/key-metrics.md#sms) available in the Performance Analytics view.


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