> For the complete documentation index, see [llms.txt](https://doc.batch.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://doc.batch.com/getting-started/features/customer-engagement-platform/analytics/performance-analytics.md).

# Performance analytics

The **Analytics** tab provides a comprehensive view of your key metrics across all channels, allowing you to track their evolution over time. Metrics are grouped by day, week, or month for an easy-to-understand overview. For detailed explanations of each metric, refer to the Delivery metrics section.

<figure><img src="https://1464139620-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FUIK868wiiK9XOVyETGZS%2Fuploads%2Fy7QzBHuXWYsB6grtGPlk%2Fimage.png?alt=media&#x26;token=a23239c1-0ee3-443b-9804-ae4e0e7acda0" alt="performance analytics"><figcaption></figcaption></figure>

### Date Range <a href="#h_d750d948e0" id="h_d750d948e0"></a>

Select a date range of up to 1 year to analyze long-term performance trends or focus on recent activity:

### Filters <a href="#h_1a58524571" id="h_1a58524571"></a>

Narrow down the data by applying filters such as:

* Labels
  * Please note: Orchestrations labeled after completion are not included when filtering by label in the Analytics section.
* Languages

### Channels <a href="#h_35de0bec63" id="h_35de0bec63"></a>

Thanks to this tab, you gain a comprehensive view of your key metrics, easily identify trends, and explore details with advanced filters for each channel.

#### Email <a href="#h_d920137a6b" id="h_d920137a6b"></a>

See Email key metrics available in the Performance Analytics view.

You can drill down into data by specific mailbox provider or by  to evaluate performance at a more granular level:

<figure><img src="https://1464139620-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FUIK868wiiK9XOVyETGZS%2Fuploads%2FN9q9S4BZUcvF5tyRn7TC%2Fimage.png?alt=media&#x26;token=ff0bc123-dfcd-47d4-9219-d62dde90f933" alt=""><figcaption></figcaption></figure>

#### Push <a href="#h_b24267a41c" id="h_b24267a41c"></a>

See Push key metrics available in the Performance Analytics view.

Here, you can focus on specific platforms such as Android, iOS, or Web to assess platform-specific engagement:

<figure><img src="https://1464139620-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FUIK868wiiK9XOVyETGZS%2Fuploads%2FD6kq6BsCHCBwMckMyfYR%2Fimage.png?alt=media&#x26;token=13a481de-d82d-4e47-b4bb-e2cbbdcd1475" alt="push filter"><figcaption></figcaption></figure>

{% hint style="info" %}
A profile with multiple devices (e.g., phone, tablet, computer) may receive multiple notifications, resulting in more Sent messages than targeted profiles.
{% endhint %}

Each interaction (open, unsubscribe) is recorded independently. For example, if a profile receives and opens the push notification on both their phone and computer, the dashboard will reflect 2 Sent messages and 2 Unique Opens.

#### In-App

See [In-App key metrics](#in-app) available in the Performance Analytics view.

#### SMS <a href="#h_4a4882a855" id="h_4a4882a855"></a>

See SMS key metrics available in the Performance Analytics view.

#### Universal channel

See Universal channel key metrics available in the Performance Analytics view.

### Reach

Alongside delivery and engagement metrics, each channel view (Push, Email and SMS) includes a **Reach** section that tracks how your reachable base evolves over time. It shows the daily number of *new opt-ins* ("New subscriptions") and *new opt-outs* ("Unsubscriptions") for the selected channel, over the selected date range (up to 1 year). For the push channel, you can also filter by platform (iOS, Android, Web).

#### New subscriptions (opt-ins)

Daily count of profiles that newly opted in to the channel over the selected period. A profile is counted as a new opt-in on a given day when its last reachability event that day is an opt-in event.

#### Unsubscriptions (opt-outs)

Daily count of profiles that newly opted out of the channel over the selected period. A profile is counted as a new opt-out on a given day when its last reachability event that day is an opt-out event.


---

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