Orchestration Analytics
Orchestration Analytics provides an in-depth view of how individual orchestrations perform, offering detailed insights and tailored metrics for each channel.
Key Features
Channel-Specific Metrics
Metrics for the selected orchestration are displayed based on the chosen date range and filters, such as:
Date Range
By default, analytics for Trigger and Recurring Automations show data for the past 7 days. The date range can be adjusted to match your analysis needs.
Trends
Trends compare current metrics with those from the previous period to let you detect and measure variations.
A/B Testing Reports
Campaigns and Recurring Automations with A/B tests have dedicated reports to compare the performance of each variant, helping you identifying the most effective one.
In cases where a winner is selected (either manually for a Recurring Automation or using the Automatic Winner selection feature for a campaign), the dashboard will display two tables:
One with the variant results during the test period (we do not count opens and clicks that occur after the winning variant is selected).
One with the results of the winning variant after its selection.
Detailed Breakdowns
Analyze specific subsets of the orchestration, such as:
Languages: For multi-language orchestrations.
Steps: For Trigger Automations with multiple steps.
Exportable Metrics
From the orchestration listing page, you can export detailed performance data split by orchestration, step, and language. The default time range is last 7 days but you can extend it up to the last 6 months.
Trigger Automation specificities
Trigger Automation dedicated analytics are described in Analysing Automation with Analytics.
Email Dedicated Insights
Email orchestrations include additional analytics tools to refine performance analysis:
Mailbox Provider Report
Breaks down key metrics by recipient mailbox provider to identify potential issues (e.g., spikes in bounces or unsubscribes) with specific providers. Non-identifiable providers are grouped under “Other.”
Standard Email key metrics are displayed, in addition to Spam complaint. An email is flagged as spam when a recipient reports it to their mailbox provider, typically based on their personal judgment of content, send frequency, or relevance. This information is provided by most mailbox providers, but notably not by Gmail or GSuite.
In your reports, a spam complaint rate higher than 0.1% will be highlighted in orange as concerning, while a rate exceeding 0.3% will be highlighted in red, indicating a critical issue that demands immediate corrective action.
Delivery Report
Displays how messages were categorized (e.g., Sent, Delivered, Bounced). Refer to the Targeted Metrics section for more details.
Bounce Report
Tracks bounce trends over time and provides a detailed distribution of bounce reasons and bounces by mailbox provider. See additional detais in Understanding the Email Subscribers Lifecycle.
Clicks per URL
Analyzes the distribution of clicks among URLs. URLs are grouped algorithmically for easier visualization. To maintain a maximum of 50 distinct URLs, the algorithm first removes URL parameters and, if necessary, trims parts of the path. Alternatively they can be grouped by tags see more inHow to handle link tracking in emails?.
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