An email message is composed of header information and a body. The body can be designed directly in Batch or uploaded as a pre-built HTML template.
All fields support personalization, except the sender address, which must be selected from predefined options configured in Settings.
Header Information
Email sender
The sender name and address are displayed as the source of the message. Senders are categorized by orchestration type (marketing or transactional) and must be configured in Settings before use. Learn how to configure email senders in Email senders.
To know more about transactional email sending in Batch, check How to send a transactional email with Batch?.
Reply-To (optional)
By default, replies are directed to the sender address. You can override this by specifying a custom reply-to address.
If a Default Reply-To has been configured in your Channel Settings, it will be pre-filled here automatically. You can edit, change, or remove it for this specific orchestration without affecting the default.
Subject line
The subject is the first element recipients see in their inbox. Personalization is supported and recommended to improve open rates.
Preheader (optional)
The preheader is the short text displayed next to the subject line in most email clients. By default, it is taken from the beginning of the email body. You can override it with custom text for better control over the preview.
Email body
The email body can be created in two ways:
1. Email Composer
Batch's Email Composer, powered by Stripo, lets you design emails visually from scratch or from existing templates and modules.
Useful resources:
Timer Block
The Timer Block is an optional feature that can be enabled on demand — contact your Customer Success Manager to activate it.
Replication behavior: When an email is replicated (via orchestration replication, A/B test, or multi-language variants), timer blocks are synchronized across all copies. Any change made to one timer block will apply to all others. If you need each variant to have an independent countdown, duplicate the timer block within each copy to break the synchronization and ensure they are distinct.
2. Upload HTML template
If you have a pre-designed email template, you can upload it directly as HTML.
Preview
Use the Desktop and Mobile preview modes to verify how your email renders across different screen sizes before sending.
Send a test
You can send a test email at any stage of composition. A few things to note:
The subject line is prefixed with [TEST] for easy identification.
The list-unsubscribe header is not included in test emails.
Other behaviors are consistent with test messages across all channels. See Send a test for details.
Opt-in management
Unsubscribe link
An unsubscribe link is required in all marketing emails. When a recipient clicks it:
They are unsubscribed from your marketing emails.
They are redirected to a confirmation landing page. See how to proceed in Choosing a confirmation landing page.
Learn how to add an unsubscribe link: How to add an unsubscribe link to your email template?
Suppression Rules
Batch automatically maintains a suppression list based on the following rules:
Hard bounce
Address added to suppression list for all emails (marketing & transactional)
5 consecutive soft bounces
Address added to suppression list for marketing emails only
Spam complaint
Recipient marked as unsubscribed (marketing); address is not added to the suppression list
Open tracking consent
You can add a consent withdrawal link in your email templates. When a recipient clicks it:
The profile's native attribute
$email_open_tracking_consentis set todenied.Batch stops inserting the open tracking pixel in emails sent to that profile.
The recipient is redirected to a confirmation landing page.
See more information in Managing Email Tracking Pixels
Email Deliverability
Batch provides detailed resources on deliverability, sender reputation, and IP warm-up strategies. See Email Deliverability.
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