# Email

**Email** is a versatile and impactful way to communicate with your users.\
Delivered straight to their inbox, it’s ideal for sharing rich content, building loyalty, and driving action. Whether you’re welcoming new users, promoting an offer, or nurturing long-term relationships, email is a key touchpoint in your customer journey.

This guide will walk you through composing your Email message. Let’s get started! 🚀

## Compose your Email message

### Header Informations

First, you will need to define your header information with:

* the Sender which is the email address and name that will appear as the sender of the message
* the Reply to field (optional)
* the Subject of your message.

<figure><img src="https://1464139620-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FUIK868wiiK9XOVyETGZS%2Fuploads%2FSiQY6th3u6jtmmD8PfoS%2FEnregistrement%252Bde%252Bl-E2-80-99e-CC-81cran%252B2024-10-01%252Ba-CC-80%252B10_43_55.gif?alt=media&#x26;token=b19d60e4-bbe8-417a-b6f4-fd0756094403" alt=""><figcaption></figcaption></figure>

### Create the body of your email

1. #### Design your message with our Email Composer <a href="#h_5bab5ec55c" id="h_5bab5ec55c"></a>

Batch allows you to create an email from scratch through our Email Composer.&#x20;

<figure><img src="https://1464139620-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FUIK868wiiK9XOVyETGZS%2Fuploads%2FSHEztEKiYs0OQCBn1BOA%2Fimage.png?alt=media&#x26;token=dae9a579-623a-483c-b94a-1ec2367d5c61" alt=""><figcaption></figcaption></figure>

2. #### Upload your HTML template <a href="#h_41b70dafd9" id="h_41b70dafd9"></a>

If you have a template ready to be used, you can upload it here!&#x20;

<figure><img src="https://1464139620-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FUIK868wiiK9XOVyETGZS%2Fuploads%2FjwY8TQutejjaZ1NWubA2%2Fimage.png?alt=media&#x26;token=64734fa1-3552-403e-8f17-c73821db747b" alt=""><figcaption></figcaption></figure>

### Multi-language

You can also create multiple versions of a message, one for each language, by clicking [Multi-language](https://doc.batch.com/getting-started/features/customer-engagement-platform/message/overview), ensuring that profiles receive the message in their own language:

<figure><img src="https://1464139620-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FUIK868wiiK9XOVyETGZS%2Fuploads%2FX0yzH0k86TBdjjrYwIGc%2FEnregistrement%2Bde%2Bl%25E2%2580%2599e%25CC%2581cran%2B2024-10-01%2Ba%25CC%2580%2B10_43_55.gif?alt=media&#x26;token=2b3339d0-480f-418c-82de-731d1186e222" alt=""><figcaption></figcaption></figure>

When adding a new language version, the default version will be duplicated, keeping your format options, images, and other elements intact, so you only need to edit the text that requires translation.

{% hint style="info" %}
A default version will be sent to profiles that don’t have a message already specified in their language.
{% endhint %}

### A/B Test

You can [A/B test](https://doc.batch.com/getting-started/features/customer-engagement-platform/message/overview) your email! Here's how:

* Enable the feature by toggling the switch at the top right of the Message section.
* **Create variants**: You can create up to **four variants**, either by duplicating an existing one or starting from scratch:

<figure><img src="https://1464139620-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FUIK868wiiK9XOVyETGZS%2Fuploads%2Fvy8kwGrdo2fIDKH5UuIs%2FCleanShot%202025-03-28%20at%2016.33.21.gif?alt=media&#x26;token=ac6ff5e8-6fac-48c2-a0d6-d379b740945a" alt=""><figcaption></figcaption></figure>

### Testing your email message <a href="#h_0a21758190" id="h_0a21758190"></a>

1. #### Directly in your inbox

Now that your message is written and ready to captivate your readers, you can test how it looks on your device!

Use the Send test button on the email message window and type your email address:

<figure><img src="https://1464139620-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FUIK868wiiK9XOVyETGZS%2Fuploads%2FV0WbkeOiChV4n1OlGbm1%2FCleanShot%202025-03-25%20at%2011.52.07.gif?alt=media&#x26;token=030e1cc0-9e78-45d0-89f2-633eac16ca5d" alt=""><figcaption></figcaption></figure>

If you want to reach more than one address, don't forget to separate all of them with a comma:

<figure><img src="https://1464139620-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FUIK868wiiK9XOVyETGZS%2Fuploads%2FEZ2KPZgW3AMLRWVUR9VS%2Fimage.png?alt=media&#x26;token=01541171-c0d0-4694-9062-63f221813f50" alt=""><figcaption></figcaption></figure>

The email is immediately sent! ✨

{% hint style="info" %}
We recommend sending tests to different email clients (Apple Mail, Thunderbird, etc.) and mailbox providers (Gmail, Yahoo, Outlook, etc.) to make sure your message is well displayed on all of them.
{% endhint %}

2. #### Test your user data directly on Batch

It is possible to preview the dynamic data of your email using the "Preview As" feature. To do so, use your custom user ID (or one of your users), then enter it in the dedicated field:

<figure><img src="https://1464139620-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FUIK868wiiK9XOVyETGZS%2Fuploads%2Fnpo0k5bDSqaIuKIGCSDn%2FCleanShot%202025-03-28%20at%2016.21.20.gif?alt=media&#x26;token=0f1a48ce-4065-47be-9c06-48e1fdc49510" alt=""><figcaption></figcaption></figure>

You can also send this email, filled-in with the personalization data of the selected profile, using the 'Send test' feature as shown above.

:rocket: Your first email campaign is now ready to be sent! Click on the 'Save and run' button at the bottom of the form to activate it or save it as a draft and come back later.