In-App

An In-App message appears right inside your app while your user is actively using it. It is a great way to communicate in the moment and in context, perfect for guiding, informing, or prompting action.

This guide will walk you through crafting a clear, impactful In-App message. Let’s get started! 🚀✨

Prerequisite: Create a theme

Before launching your first In-App automation, you will need to create a theme.

To do so: go to Settings → Themes → Create your first theme:

You can choose between five formats:

• Fullscreen

• Banner

• Modal

• Image

• WebView

Customize your theme

Themes are fully customizable, including:

• Background and text colors

• Header, title, and image

• Number of CTAs

• Overall layout and appearance

Once your theme is ready, you will be able to select it from the dropdown menu during the "Message" step when setting up your campaign. (See: In-App - Part 4 - Editing Your In-App Campaign Message)

Create your In-App automation

Now that your theme is ready, go to Automations > iOS or Android > Create a New Campaign:

Name your In-app automation and set up targeting

Just like with a push campaign or automation, you can define the audience targeting conditions.

Set the trigger action

This is the user action that will cause the message to be displayed:

• Choose from any tagged and tracked event collected by the Batch SDK

• You can also set:

  • Priority: if multiple campaigns use the same trigger, set which one takes precedence.

  • Capping (optional): limit how many times a user can see this message.

  • Grace Period (optional): define a minimum delay between two displays of the same campaign.

  • Start/End Date: schedule your campaign’s availability window with start and end times.

Customize the message and CTA behavior

Now it’s time to craft your message 🌟

Select a theme for your In-App message using the dropdown menu:

Fill in the content for your campaign: title, body text, visuals, etc.

Define the behavior of your Call-to-Action (CTA):

• Choose what the CTA should do:

  • Redirect to a URL or screen

  • Trigger a smart re-opt-in

  • Copy something to the clipboard

  • Open the rating popup

  • …and more

You can also attach secondary actions to the CTA, such as:

• Tracking an event

• Adding or removing a tag

And that is it! With these steps, you are ready to launch personalized, real-time In-app automations that engage users exactly where they are: inside your app ✨