# In-App Templates

In-App templates are utilized in In-App messaging within the Batch platform. They provide a structured framework for orchestrating in-app and mobile landing engagement strategies.

A template defines the structure of an in-app message, not its specific content. For further details on template functionality, refer to the [In-App & Mobile Landing](/getting-started/features/customer-engagement-platform/message/in-app.md#templates) section of the documentation.

About content visualization, note that during template editing, text and images can be included for visualization purposes. This content is not saved with the template. Specific content is added when a message is created using the template.

### **Template management functions:**

The In-App templates page offers the following capabilities:

* Create templates: New templates can be created from scratch or based on existing templates.
* Rename templates: Custom templates can be renamed.
* Delete templates: Custom templates can be deleted.
* Search templates: Templates can be located using the search function.
* Modify templates: Existing templates can be modified and saved as a new template or by overwriting the current version.

{% hint style="info" %}
**Note:** Pre-built Batch templates cannot be updated, renamed, or deleted. They can be used as a foundation for creating custom templates.
{% endhint %}


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