Audiences

Audiences allow you to upload static target lists (e.g. top 500 buyers, etc) coming from other sources.

Creating an Audience

You can easily create an Audience from the "Audiences" tab:

• Click on the “Add Audience” button of your dashboard.

• Choose a Display Name (mandatory).

• Choose a Name (optional).

  • If you don’t define a Name Batch will generate one based on the Display Name.

• Choose an Audience type, it can be:

  • Customer User IDs

  • Emails

  • Install IDs

• Upload your file:

  • Your file must be a csv or txt file (50MB maximum) containing a list of IDs (one per line) in the first column and an optional string attribute in the second one. Adding an attribute is useful for personalization purposes.

Other methods to import Audiences in Batch:

• Via API. See more details. You can add more additional fields in additional columns if you upload an audience via API.

• Via the Audience Importer. The importer automatically imports audiences from your data stores via (S)FTPs. Audience Importer setup is upon request. Reach support or your CSM to know more.

Managing an Audience

You can easily edit and delete your Audiences from the "Audiences" tab. For each Audience, Batch displays information such as:

• Display name: Name of the audience, only used in the dashboard.

• Name: This is the unique ID of your audience.

• Type: Type of ID used in the campaign.

• Estimate / IDs: estimated number of Profiles matching the IDs in the audience. Depending on the number of IDs included in your audience, the estimate may take several minutes to calculate the number of tokens matching your audience.

• Last update: Date of the last update.

Functional help on Email and Install ID Audiences

• Audience Targeting is Profile-Based:

  • If an Email or Install ID in your audience is not linked to an existing profile in Batch, that email/ID will be ignored during targeting. No new profiles are created (e.g., this does not support importing new anonymous users).

  • Multiple Profiles linked to one Email:

    • If a single Email in your audience is linked to multiple profiles, Batch will initially target all of them.

    • However, due to Batch's standard email deduplication, only one profile will ultimately receive the communication. This might not be the 'primary' profile, but this is considered acceptable, as clients should ideally manage a clean, one-to-one email-to-profile database.

  • Multiple Installs per Profile:

    • If you upload only one Install ID for a profile that has multiple installations, the communication will be sent to ALL installations linked to that profile.

The Dashboard displays Audiences associated to Push v1 which is siloed by Platform (in iOS, Android and Web tabs) and Audiences associated to Push v2, email and SMS channels, in the Omnichannel tab.