Message edition
The message editor lets you create notifications in several languages, A/B test them and see them on your device before you send them your users.
Language selection
You can add as many localized versions of your message as you want by clicking on "+". Batch will automatically send the message in the right language to every targeted users.
Title and message body
Title (optional)
You can set a custom title that will appear on iOS and on Android. On iOS, the title is displayed on devices running iOS 10 (and higher), on the Apple Watch or in the notification center (since iOS 8).
Message body
This is the most important part of your push notification, make sure your message is not too long and to write it accordingly to your targeted audience.
Message personalization
If you want to improve the conversion rate of your push campaigns, you can personalise the content of your notification for every customer, based on the same attributes you may already be using for user segmentation.
All you need to do is to click the {...} button next to the title or the body of your message and pick an attribute:
Batch will replace dynamically the attribute with a custom value for each user. If no value is found for a targeted user, Batch will send the message without the value or use the default value you set when you added the attribute.
Emoji emoticons
You can add emoji emoticons to the title or the body of your iOS, Android, Windows or web push notifications.
If you want to insert an emoji in your message you can:
Chrome 68+: Right-click any text field and select "Emoji" or "Emoji & Symbols".
Mac: Press CTRL + CMD + Space to display the emoji keyboard and pick an emoji.
Android 4.4: On Android versions before 4.4, emoji emoticons might not be displayed correctly.
A/B testing
The A/B testing feature allows you to test two different messages in the same campaign. A/B testing is key to sending the most effective message and vastly improving your open and re-engagement rates. You can easily A/B test your messages with one click on the "Start A/B testing" button.
What kind of content can I A/B Test?
Length of the wording —find our best practices here for mobile push
The tone of the message
Emojis
Dynamic Content (on mobile push notification only)
Image
Deeplink
How to preview each version?
Click on the Eye icon to select the version to show in the preview and to send as a test.
How can I compare the analytics?
Once your campaign is live, you can compare the performance of each variant. In the detailed results of your campaign, you will see how each message performs over time in a tabbed view.
How can I keep the best wording?
If it is a recurring or trigger campaign, you can disable the one that performs poorly. To disable a version, go on the Automations tab and click on your campaign.
Mobile Landing
Mobile Landings allow you to display an In-App message when users open your push notification. This is great to manage scenarios that require a specific action from your users (update reminders, etc) or to have all their attention (new feature announcement, exclusive offers, etc).
You can choose between several formats depending on your use case: Fullscreen, Banner, Modal, Image or Webview.
You can easily add a Mobile Landing to your push campaign by switching on the "Mobile Landing" option:
Why Should I Use a Mobile Landing?
Mobile Landings can be useful in a wide variety of use cases:
Increase your open rate: When sending a push notification you want to keep your notification short, sweet and inviting. So Mobile Landing lets you express yourself without sending a very long push notification to your users.
Keep your user base updated: When announcing a new feature or service, put all the details on the Mobile Landing.
Ease the payment process: when announcing a discount code in your notification let your user benefit from the 1-Click process by adding a button that will automatically apply the discount code to the basket.
Follow your user journey: When a new feature is announced after presenting it to your user base, you can direct them to the mentioned feature so they can discover it.
Give more context before directing users to a website: when directing to a page outside the app (for example your YouTube page), trigger a landing page when users open the app and let them click or not the In-App button if they are still interested.
How to Create a Mobile Landing?
Here are the two main steps you need to take to create a Mobile Landing:
Pick or create a new template for your Mobile Landing
Then edit the content of your Mobile Landing (text, image, etc).
If you already have created a Mobile Landing or an In-App message, then head to step 2.
Step 1: Create a new In-App theme
Go to the Settings > Themes section of the dashboard. Select one of the four formats available:
Fullscreen: This format lets you mix images and text. Add buttons to let your users get a full understanding of what you are talking about. As it is a full-screen format, you can use it for long messages explaining a specific matter;
Banner: Banners can be displayed at the top or the bottom of the screen with up to two buttons. This is very useful for informative purposes;
Modal: The modal format will always be displayed in the centre of the screen. You can add an image, disable text fields, and buttons and change their colour. You can also set a 10-second timer to auto-dismiss the In-App message;
Image: The image format is useful if you want to use a 100% custom design or simply reuse an image your team already prepared for a marketing campaign. Batch allows you to display a full-screen image or to display it as a modal with a close button or an auto-close timer
Step 2: Edit your message
Now that your template is ready to use, you can attach a Mobile Landing to your push notification.
Once you are done with the conception of the push notification, turn on the "Mobile Landing" option by activating the toggle.
Then select the template you want to use in the drop-down menu.
Here are some specs about the Mobile Landing components:
Button: There are three types of actions allowed in a button. It can either dismiss the Mobile Landing, direct to a specific page inside or outside the app or trigger a custom action (open the settings of the device, apply a discount code.
Image: they have to be at least 300 pixels in width & height and weigh no more than 5MB.
Sending a test
You can click the "Send a test" button to see how your message looks on your device, test your deeplink or see if the Mobile Landing is displayed correctly.
You will find the list of all the registered test devices from Settings > Push Settings and send them a test message. This is helpful to check if the token of your saved devices are still valid and delete them if it's not the case.
Advanced settings
Deeplink URL
Deeplinks allow you to direct users to a specific place in your app. Batch Push campaigns can accept this link scheme to direct users to a particular area within your app upon opening the push notification (i.e. The news you mention in your notification, etc).
Please note that the Deeplink URL must be a link based on a URL scheme that you specify within your app.
Attachments
You have two options to add an attachment:
Browse media from your computer
Use a URL to your media:
You can add dynamic data to customize your media URL.
Custom icon
On Android, you can add a specific icon for the notifications sent by a push campaign. Batch requires a square image, PNG or JPG, with a minimum width of 192px.
Image
Batch lets you send large-format notifications with a large image attachment. We require a landscape image, PNG or JPG, with a minimum width and height of 200px (max. 10MB).
Images can be displayed on:
iOS 10+: Make sure your iOS app supports rich notifications.
Android 4.1+
Web: Chrome 56+ on Windows/Android.
Audio
iOS 10+ only. The file must be an mp3 file (max. 5 MB) with a valid mime type, hosted on an HTTPS server. The OS will automatically download the mp3 file and drop the download if it takes more than 30 seconds.
Video / GIF
iOS 10+ only. You can add a video attachment using an mp4 file (max. 50 MB), with a valid mime type and hosted on an HTTPS server. The video will be downloaded automatically on your users' devices and iOS will drop the download if it takes more than 30 seconds.
You can also attach a GIF file to your push notification. The GIF file must have a valid mime type and be hosted on an HTTPS server.
Custom payload
An optional JSON string that can contain additional parameters that your application can handle when receiving push notifications if configured to do so. The root of the JSON must be an Object and cannot have the reserved key com.batch. You can use {BATCH:TITLE}, {BATCH:BODY} and {BATCH:DEEPLINK} variables. They will be replaced.
For example, you can use the custom payload to:
Set a badge value for your app icon on iOS
Customise your notification sound on iOS
Add action buttons to your notification
Send silent notifications
FCM/APNS Priority
Defines the priority of your message on iOS (APNS) and Android (FCM). The default value is high on iOS and Android.
On Android, you can use the high priority if you have a messaging/voip app and if you notice delivery issues due to native (Doze) or constructor related (Samsung Smart Manager, etc) energy saving features.
FCM Collapse key
Defines how notifications are managed when an offline device goes online. If enabled, the device will only show the most recent notification. If disabled, it will show all the notifications received when the device was offline.
You should disable the collapse key if all your notifications matter (E.g. messages, etc). You can use up to 3 different collapse keys if you want users to get only one notification of each kind when coming online (E.g. marketing message, alert, etc).
Expiration (TTL)
You can set an expiration delay or a Time to Live (TTL) in hours for your notification. The notification won't be displayed if the device doesn't receive the notification or doesn't come back online within this time.
By default, Batch sets a TTL of 14 days for all the notifications you send. If your user's device comes back online before being off for two weeks, it will display the last notification you sent to your user (iOS) or all the notifications sent over the previous two weeks (Android and web push).
In addition to setting an expiration delay for your push campaign, you can set a global expiration delay that will be applied to all your notifications. This can be done from the dashboard settings > Push settings.
We strongly recommend you set a short global TTL for web push notifications to prevent customers from wanting to opt-out. Users who accept to receive web push notifications are more likely to turn off their device (e.g. a laptop at home, etc) and receive many notifications from your website when they go back online.
Review
While the review page is self-explanatory, it's not to be dismissed. Look over and verify all the details of the campaign before saving all of your work or activating the campaign. If you need more time to edit your campaign, you can save it as a draft.
Duplicate
After saving your campaign as a draft, you can duplicate it easily by clicking on the "Replicate" button. The campaign duplication also works between iOS and Android apps.
You can also duplicate your campaign from the Actions menu, next to your campaign's name.
Last updated
Was this helpful?