# Reach

The *Reach* tab shows how the reach of your push campaigns evolves over time. At a glance, you can see the total number of installs opt-in to push notifications and the number of new opt-in/opt-out installs every day.

## Global analytics

<figure><img src="/files/9tLXtnrQfK3hVj1dzjoi" alt="reach global"><figcaption></figcaption></figure>

Gives you valuable information on the volume of new installs opt-in to push notifications everyday. You can choose a custom date range in the top right corner if you want to analyse a specific period of time.

* **Total tokens**: Total number of installs with a token.
* **Total opt-ins**: Number of installs with a token opt-in to push notifications.
* **New opt-ins**: Number of new opt-in installs.
* **Opt-outs**: Number of new opt-out installs.

## Detailed stats

<figure><img src="/files/HgSKJvMZrDhkKlCSwF7D" alt="detailed reach"><figcaption></figcaption></figure>

The second part of the Reach analytics shows the same stats in a table. You can sort columns in ascending or descending order by clicking on the column header. This is helpful to find your best performing days.

You can export all your stats by clicking **Download CSV**.


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