# Why should I add some images to my campaign? Images help you achieve better interaction with your users and enhance their experience. Adding images to your campaigns improves your audience's engagement in the long term. ## Improve your open rate Adding visual elements, such as images, positively affects your user's attention. With an image, your campaign stands out in the notification center, increasing your visibility and therefore your open rate.

## Have more impact When an action is required by your users, you can emphasize that by adding an image containing a word, an action, or a question that will guide your users in doing what is needed.

## Inform your users Add valuable information to your message, such as the product category related to the offer, the article being discussed, or new content that is finally available.

## Increase your user retention Images help users visualize the presented content, enhancing their understanding and improving the overall user experience.

## Control your narrative Selecting the right image style — whether it is grainy or crisp, colorful or monochrome, illustrations or photos — enhances your branding and sets you apart from competitors. When people can easily recognize your brand, it ensures they remember you, signifying a lasting impact on them.

{% hint style="info" %} If you wonder if or how you can add media to your communication, see our [Image Size Guideline](https://doc.batch.com/guides-and-best-practices/message/push-notifications/what-is-the-best-image-size-for-my-push-notification) or our [Video / GIF / Audio Guideline](https://help.batch.com/en/articles/3343929-how-can-i-attach-an-image-an-audio-a-gif-or-a-video-to-a-push-notification). {% endhint %}