How to use the Random Split feature?

With the Random Split feature, divide users into random groups to run tests, optimize your journey or set up a control group logic. Let's go through the steps together ✨

1

Add a trigger event and a Random Split

Select your trigger event, then add a Random Split at any step of the omnichannel trigger automation.

To do so, simply click on the + button and select Yes/No Split:

2

Customize the branches

Customize the branches as you wish!

Click on the + button again to add messages, delays, exit events or another split:

3

Adjust the percentages

Create from 2 to 4 branches and adjust the percentage of users for each of them. Just keep in mind that the sum of branches must always be 100%.

The algorithm for randomization is efficient for high volumes but less so for very low volumes. If 30 people receive the automation and the automation has 3 branches (33%, 33%, 34%), you might not have exactly 10 people by branch.

🔍 With this feature, automations can get a lot bigger: to get a better overview, use the mini-map at the bottom-left corner of your screen to navigate and zoom in and out in the automation:

You are now ready to create your own journey using the Random Split feature 🚀