The Random Split feature allows for multi-branch automations.
With the Random Split feature, divide users into random groups to run tests, optimize your journey or set up a control group logic. Let's go through the steps together ✨
1
Add a trigger event and a Random Split
Select your trigger event, then add a Random Split at any step of the omnichannel trigger automation.
To do so, simply click on the + button and select Yes/No Split:
2
Customize the branches
Customize the branches as you wish!
Click on the + button again to add messages, delays, exit events or another split:
3
Adjust the percentages
Create from 2 to 4 branches and adjust the percentage of users for each of them. Just keep in mind that the sum of branches must always be 100%.
The algorithm for randomization is efficient for high volumes but less so for very low volumes. If 30 people receive the automation and the automation has 3 branches (33%, 33%, 34%), you might not have exactly 10 people by branch.
🔍 With this feature, automations can get a lot bigger: to get a better overview, use the mini-map at the bottom-left corner of your screen to navigate and zoom in and out in the automation:
You are now ready to create your own journey using the Random Split feature 🚀
