# How to automate birthday/anniversary wishes with a push notification

Anniversary campaigns are an essential part of creating or improving your customer relationship. Let's go through the steps together! 

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## Targeting <a href="#how-to-set-up-an-anniversary-campaign" id="how-to-set-up-an-anniversary-campaign"></a>

First, create a new **recurring automation**.

Once you have selected the date attribut you want to base your reminder on, add the **Next Anniversary** condition:

<figure><img src="/files/x1ASvzHBG1vD7wJ7O26T" alt=""><figcaption></figcaption></figure>

Then you can choose the moment when the campaign should be sent to the users: on the due date, a day before (to remind them), or one day after (to extend the feel-good vibe :palm\_tree:).

Anniversary campaign **sent on the due day**:

<figure><img src="/files/ubEf06roXKBqGDuCJvih" alt=""><figcaption></figcaption></figure>

Anniversary campaign **sent the day before**:

<figure><img src="/files/bgsAzKlP7B5ZR1CKlBfk" alt=""><figcaption></figcaption></figure>

Anniversary campaign **sent the day after**:

<figure><img src="/files/f6yplbgw0IDflpofrMqy" alt=""><figcaption></figcaption></figure>
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## Timing

The second part of creating an anniversary campaign is selecting the frequency at which your campaign should be sent.

<figure><img src="/files/K62byfiWWxu57Tt7hAwi" alt=""><figcaption></figcaption></figure>

Select a **starting date** to launch the campaign, the **hour** you want your user to receive the message, and a **frequency** **of** **once a day** to not miss anyone.
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