> For the complete documentation index, see [llms.txt](https://doc.batch.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://doc.batch.com/guides-and-best-practices/orchestration/how-to-automate-birthday-anniversary-wishes-with-a-push-notification.md).

# How to automate birthday/anniversary wishes with a push notification

Here is a step-by-step guide to create a campaign celebrating your user's birthday, or any other meaningful date.

Anniversary campaigns are an essential part of creating or improving your customer relationship. Let's go through the steps together!&#x20;

{% stepper %}
{% step %}

## Targeting <a href="#how-to-set-up-an-anniversary-campaign" id="how-to-set-up-an-anniversary-campaign"></a>

First, create a new **recurring automation**.

Once you have selected the date attribut you want to base your reminder on, add the **Next Anniversary** condition:

<figure><img src="https://509463063-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FfiAYaWDWqtFZeXxyg67F%2Fuploads%2FYd7WFb2W4gUd2W8sQEcx%2FCleanShot%202025-05-06%20at%2016.47.14.png?alt=media&amp;token=b5ecb846-6d98-4f98-a0c7-27ccf1994f24" alt=""><figcaption></figcaption></figure>

Then you can choose the moment when the campaign should be sent to the users: on the due date, a day before (to remind them), or one day after (to extend the feel-good vibe :palm\_tree:).

Anniversary campaign **sent on the due day**:

<figure><img src="https://509463063-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FfiAYaWDWqtFZeXxyg67F%2Fuploads%2FNUPZeoRfpq7CcjnvdpCA%2FCleanShot%202025-05-06%20at%2016.49.46.png?alt=media&amp;token=5a6a5545-2d16-490b-b972-fc6c16fb93df" alt=""><figcaption></figcaption></figure>

Anniversary campaign **sent the day before**:

<figure><img src="https://509463063-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FfiAYaWDWqtFZeXxyg67F%2Fuploads%2F3ZJRzY3UovfpH3wllHmS%2FCleanShot%202025-05-07%20at%2011.36.21%402x.png?alt=media&amp;token=7d9086fc-1bb6-4d89-9771-6787f79b4e06" alt=""><figcaption></figcaption></figure>

Anniversary campaign **sent the day after**:

<figure><img src="https://509463063-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FfiAYaWDWqtFZeXxyg67F%2Fuploads%2FF4OfNjXg8pVOZb9Qtxww%2FCleanShot%202025-05-23%20at%2011.09.17%402x.png?alt=media&amp;token=b0bd1b03-bc3c-4ae5-b720-48a3d5dae979" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

## Timing

The second part of creating an anniversary campaign is selecting the frequency at which your campaign should be sent.

<figure><img src="https://509463063-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FfiAYaWDWqtFZeXxyg67F%2Fuploads%2FjeKIgUD9Eo8xyhRpPOfT%2FCleanShot%202025-05-06%20at%2016.57.14.png?alt=media&amp;token=9704b613-dec1-4534-b665-337a53176b4f" alt=""><figcaption></figcaption></figure>

Select a **starting date** to launch the campaign, the **hour** you want your user to receive the message, and a **frequency** **of** **once a day** to not miss anyone.
{% endstep %}
{% endstepper %}


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