# How to automate birthday/anniversary wishes with a push notification
Anniversary campaigns are an essential part of creating or improving your customer relationship. Let's go through the steps together!
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## Targeting
First, create a new **recurring automation**.
Once you have selected the date attribut you want to base your reminder on, add the **Next Anniversary** condition:
Then you can choose the moment when the campaign should be sent to the users: on the due date, a day before (to remind them), or one day after (to extend the feel-good vibe :palm\_tree:).
Anniversary campaign **sent on the due day**:
Anniversary campaign **sent the day before**:
Anniversary campaign **sent the day after**:
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## Timing
The second part of creating an anniversary campaign is selecting the frequency at which your campaign should be sent.
Select a **starting date** to launch the campaign, the **hour** you want your user to receive the message, and a **frequency** **of** **once a day** to not miss anyone.
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