How to exclude an audience from your targeting?

You can exclude a list of users' IDs from your targeting with audiences.

1. Create an Audience

There are three different ways to create an audience:

• Using the Audience API

• By uploading a .CSV or .TXT file to Batch from the dashboard Profiles → Audiences tab.

• Via the Audience Importer. The importer automatically imports audiences from your data stores via (S)FTPs (Audience Importer setup is upon request. Reach support or your CSM to know more).

An audience can only contain a list of Custom IDs.

The dashboard will automatically display the number of IDs that match your audience:

2. Exclude it from your targeting

In your campaign/automation creation form, in the Segmentation part, click on Use audience:

Choose the audience you want to exclude in the dropdown menu:

Select "contains none of", so that the segmentation now excludes the audience you picked:

You can exclude as many audiences as you want:

You can now exclude audiences from your campaigns targeting! ✨