# Why is Gmail clipping emails?
## Why do emails get clipped in Gmail?
A clipped email is an email that is not fully displayed in your recipient's inbox. In Gmail, here is how a clipped email looks like.
Users may see "**\[Message clipped]** **View entire message**" at the bottom of their email, with a link to view the full version. This happens when an email's size exceeds 102KB.
Several factors contribute to email size:
### → Email html code weight
All content adds to the total weight, including:
* Text
* Links
* HTML code (including conditional display code)
{% hint style="warning" %}
Each character uses approximately 1-2KB.
{% endhint %}
### → Attached images
Images can be attached to your emails in two different ways:
* Enclosed images: Enclosed images are not stored in the template itself. Images are loaded remotely and only the path to the image is referenced in your email template (e.g. ``). This is Batch's default behavior when you create a template from the email composer.
* Embedded images: You may also embed an image encoded in Base64 within your HTML template (e.g. ``). Use this approach for small images only, as it adds considerable weight to your template: each Base64 digit represents 6 bits of data. For example, a single 156KB JPEG image will add more than 200K characters to your HTML template.
## Optimizing Your Emails
Batch automatically includes two tracking pixels in your emails:
* One at the top
* One at the bottom
This dual-pixel approach ensures open tracking even if the email is clipped.
## Best Practices
1. Move your unsubscribe link to the top of long emails to reduce spam complaints
2. Minimize email size by:
* Reducing the number and length of links
* Condensing text
* Optimizing HTML code to use fewer characters
`). This is Batch's default behavior when you create a template from the email composer.
* Embedded images: You may also embed an image encoded in Base64 within your HTML template (e.g. `
`). Use this approach for small images only, as it adds considerable weight to your template: each Base64 digit represents 6 bits of data. For example, a single 156KB JPEG image will add more than 200K characters to your HTML template.
## Optimizing Your Emails
Batch automatically includes two tracking pixels in your emails:
* One at the top
* One at the bottom
This dual-pixel approach ensures open tracking even if the email is clipped.
## Best Practices
1. Move your unsubscribe link to the top of long emails to reduce spam complaints
2. Minimize email size by:
* Reducing the number and length of links
* Condensing text
* Optimizing HTML code to use fewer characters