How to add a pre-header to an email template?

The pre-header serves as a powerful tool to enhance the effectiveness of your email campaigns, learn how to add it to your email template!

Email marketing is a powerful tool for engaging with your audience, but optimizing your campaigns for maximum impact requires attention to detail!

One crucial element often overlooked is the pre-header, a valuable asset that can significantly improve the open rate of your email campaigns.

Understanding the pre-header

The pre-header is the snippet of text that follows the subject line in an email inbox:

By default, the first lines of an email are often displayed as a preview. However, these lines may not always provide valuable information to entice recipients to open the email.

Generic greetings such as 'Dear customer, we are pleased to...' might not be compelling and a well-crafted pre-header can make a substantial difference 💪

How to add a pre-header to your email template

To take control of your email pre-headers, you can effortlessly add a pre-header directly within your template.

To do so:

1. Edit the HTML file of your template directly on the Batch Dashboard by clicking on Edit email:

1. Add a hidden div to the top of the body of the email with the following code:

<div style="display: none; max-height: 0px; overflow: hidden;"> YOUR PREHEADER TEXT </div>

By incorporating this step, you can customize your pre-header text, providing a concise and compelling summary that encourages recipients to open and engage with your emails.