How to add a pre-header to an email template?

The pre-header serves as a powerful tool to enhance the effectiveness of your email campaigns, learn how to add it to your email template!

Email marketing is a powerful tool for engaging with your audience, but optimizing your campaigns for maximum impact requires attention to detail!

One crucial element often overlooked is the pre-header, a valuable asset that can significantly improve the open rate of your email campaigns.

Understanding the pre-header

The pre-header is the snippet of text that follows the subject line in an email inbox:

By default, the first lines of an email are often displayed as a preview. However, these lines may not always provide valuable information to entice recipients to open the email.

Generic greetings such as 'Dear customer, we are pleased to...' might not be compelling and a well-crafted pre-header can make a substantial difference 💪

How to add a pre-header to your email template

To take control of your email pre-headers, you can effortlessly add a pre-header directly within your template in the Message settings tab.

Most email clients display the beginning of the email body right after the subject and pre-header in the inbox preview. To avoid showing this content, you can enable the Fill in with white space option. This adds empty space after the subject and pre-header, preventing any text from the email body from appearing.

When the Fill in with white space option is enabled, inbox previews will show empty space after the pre-header.

By incorporating this step, you can customize your pre-header text, providing a concise and compelling summary that encourages recipients to open and engage with your emails.