# Design & Layout

- [Best practices to compose an email template](https://doc.batch.com/guides-and-best-practices/message/email/design-and-layout/best-practices-to-compose-an-email-template.md): When sending out a marketing e-mail, the main goal is to optimize engagement: here are our guidelines for the most efficient email content.
- [How to set up the general appearance settings of my email?](https://doc.batch.com/guides-and-best-practices/message/email/design-and-layout/how-to-set-up-the-general-appearance-settings-of-my-email.md): Save valuable time: utilize the Email composer's general settings before setting up your email.
- [How to create an email banner?](https://doc.batch.com/guides-and-best-practices/message/email/design-and-layout/how-to-create-an-email-banner.md): Learn how to create email banners using our Email Composer.
- [How to add a background to your email?](https://doc.batch.com/guides-and-best-practices/message/email/design-and-layout/how-to-add-a-background-to-your-email.md): Find out how to build consistency in your email design.
- [How to optimize your email designs for dark mode?](https://doc.batch.com/guides-and-best-practices/message/email/design-and-layout/how-to-optimize-your-email-designs-for-dark-mode.md)


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