# How to add text and links to your email?

Adding relevant text and incorporating links within your email can help increase engagement and allow your readers to further engage with your brand. 

## Add text <a href="#h_f690c96c51" id="h_f690c96c51"></a>

Once you have finished the structure of your email, you can add a **Text Block** to define the content of each part of your email.

### Create the Text Block <a href="#h_1e665f4da6" id="h_1e665f4da6"></a>

In the left-hand sidebar, click on the **Text** feature, then drag and drop it into your email layout where you’d like it to appear:

<figure><img src="https://509463063-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FfiAYaWDWqtFZeXxyg67F%2Fuploads%2F2vsNHebqzuAh6jvPIMC7%2FEnregistrement%20de%20l%E2%80%99e%CC%81cran%202026-02-13%20a%CC%80%2009.39.24.gif?alt=media&#x26;token=f9f88c63-0402-4bfd-810a-93b97d1d464a" alt=""><figcaption></figcaption></figure>

### Write your text

Once you create the block, you can click on it and start to add your text.

Then, on the **Text Block** panel on the right, you will find:&#x20;

1. **Settings**: set up your text parameters
2. **Styles**: use all the properties displayed to edit your text.

<figure><img src="https://509463063-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FfiAYaWDWqtFZeXxyg67F%2Fuploads%2FbwC4XfU7wlDSM6ZJ6X3z%2FEnregistrement%20de%20l%E2%80%99e%CC%81cran%202026-02-13%20a%CC%80%2010.03.04.gif?alt=media&#x26;token=e0f22102-91fc-4438-9e0a-fa50692dbdda" alt=""><figcaption></figcaption></figure>

{% hint style="warning" %}
You can choose the **font**, **style** and **size**. You can also add **emoticons**, **bullet points**, etc :art:
{% endhint %}

### Alternate text <a href="#h_506feadc0c" id="h_506feadc0c"></a>

If the image doesn't appear, you can choose to add an **alternate text**.

{% hint style="info" %}
An **alternate text** is a text that appears when the image fails to display. It can also refer to text that's read instead of an image for the visually impaired.\
It should be concise, yet informative, and should highlight the image's significance to your message.
{% endhint %}

You can add this text **directly in the Email composer**, by clicking on the image:

<figure><img src="https://509463063-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FfiAYaWDWqtFZeXxyg67F%2Fuploads%2FJ2yL9pRjHaNDJudG24lx%2FCleanShot%202026-02-13%20at%2013.08.15%402x.png?alt=media&#x26;token=349a3e46-5a80-4c1c-adb9-ddd81ba3df17" alt=""><figcaption></figcaption></figure>

### Add links

Once you added your text:

1. Click on the text.
2. Highlight the text you want to make clickable.
3. In the **Text Block Settings panel**, click the chain link in **Insert**.
4. Choose the type of link you want to add.
5. Paste your URL into the box.
6. You're done!

<figure><img src="https://509463063-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FfiAYaWDWqtFZeXxyg67F%2Fuploads%2FZUcni46SMcD4KzRw8iNj%2FEnregistrement%20de%20l%E2%80%99e%CC%81cran%202026-02-13%20a%CC%80%2013.15.15.gif?alt=media&#x26;token=f4083cb8-7fb9-4440-af0d-b15cca9a4259" alt=""><figcaption></figcaption></figure>

Learn how to [handle link tracking in emails](https://doc.batch.com/guides-and-best-practices/message/email/how-to-handle-link-tracking-in-emails) on our dedicated article.

{% hint style="warning" %}
Do not forget that **every link has a purpose:**

* **Call to actions**: try to place them towards the top of your email and add a little space between them so they can stand out. To make them even more visible, you can even replace them with buttons.
* **More Information**: complete your existing text by including links for further details. Select relevant keywords and phrases within your text and hyperlink them to provide definitions or more information.
  {% endhint %}

{% hint style="danger" %}
The use of **URL shorteners** is **not recommended**. Inboxes can interpret it as an attempt to hide the content of your url and see you as a spam.
{% endhint %}