How to add text and links to your email?
Learn everything you need to add text and links to your emails with our Email Composer!
Adding relevant text and incorporating links within your email can help increase engagement and allow your readers to further engage with your brand.
Add text
Once you have finished the structure of your email, you can add a Text Block to define the content of each part of your email.
Create the Text Block
In the left-hand sidebar, click on the Text feature, then drag and drop it into your email layout where you’d like it to appear:
Write your text
Once you create the block, you can click on it and start to add your text.
Then, on the Text Block panel on the right, you will find:
Settings: set up your text parameters
Styles: use all the properties displayed to edit your text.
You can choose the font, style and size. You can also add emoticons, bullet points, etc 🎨
Alternate text
If the image doesn't appear, you can choose to add an alternate text.
An alternate text is a text that appears when the image fails to display. It can also refer to text that's read instead of an image for the visually impaired. It should be concise, yet informative, and should highlight the image's significance to your message.
You can add this text directly in the Email composer, by clicking on the image:
Add links
Once you added your text:
Click on the text.
Highlight the text you want to make clickable.
In the Text Block Settings panel, click the chain link in Insert.
Choose the type of link you want to add.
Paste your URL into the box.
You're done!
Learn how to handle link tracking in emails on our dedicated article.
Do not forget that every link has a purpose:
Call to actions: try to place them towards the top of your email and add a little space between them so they can stand out. To make them even more visible, you can even replace them with buttons.
More Information: complete your existing text by including links for further details. Select relevant keywords and phrases within your text and hyperlink them to provide definitions or more information.
The use of URL shorteners is not recommended. Inboxes can interpret it as an attempt to hide the content of your url and see you as a spam.
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