# Getting Started with a Warm-up

## About the Warm-up Process <a href="#h_9a95b22895" id="h_9a95b22895"></a>

Due to the high threat level associated with spammers who send mass emails and engage in other email-related criminal activities, inbox providers are cautious about new sending domains and IP addresses. To safeguard their users, these providers expect new, legitimate senders to **demonstrate their trustworthiness**.

An IP/domain warm-up process involves **gradually increasing the email volume** sent from a specific pair of domain and IP address over several days and getting positive feedback from recipients to **establish a positive sending reputation** with inbox providers.

A warm-up process will only have positive results if you:

1. **Guidelines**: Respect the senders guidelines documented by each inbox provider.
2. **Engagement**: Demonstrate your users are expecting the emails you send and interacting positively with them.

<figure><img src="https://509463063-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FfiAYaWDWqtFZeXxyg67F%2Fuploads%2FxpOO7P4URXMokKmWltvL%2Fdeliverability_warmup-approach_310325.png?alt=media&#x26;token=df7d5229-7ed9-4547-a6e9-5405f2065fcb" alt="Email warm-up best practice"><figcaption></figcaption></figure>

Conducting a proper IP and domain warm-up is essential for building a strong reputation with all email providers in the long run. This process significantly reduces the risk of having block/delay issues and increases the likelihood of reaching your users' primary inboxes.

{% hint style="info" %}
Wondering if you should run a warm-up?

Read our guide here: [When should you consider a warm-up?](https://doc.batch.com/guides-and-best-practices/email-deliverability/domain-and-ip-warm-up/when-should-you-consider-an-email-warm-up)
{% endhint %}

## Getting Ready for a Warm-up <a href="#h_85213b6993" id="h_85213b6993"></a>

You will find in this section of the documentation detailed steps on the methodology Batch recommends to prepare a proper email warm-up.

The key is to never start a warm-up process if all the lights are not green:

<table data-view="cards" data-full-width="false"><thead><tr><th></th><th data-type="content-ref"></th><th data-type="content-ref"></th><th data-type="content-ref"></th><th data-hidden data-card-cover data-type="files"></th></tr></thead><tbody><tr><td><strong>Warm-up Preparation</strong></td><td><a href="step-1-performance-assessment">step-1-performance-assessment</a></td><td><a href="step-2-technical-setup">step-2-technical-setup</a></td><td></td><td><a href="https://509463063-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FfiAYaWDWqtFZeXxyg67F%2Fuploads%2FJOic6kI9QHc5P5rYr1ku%2Fdeliverability_prep_180425.png?alt=media&#x26;token=203c8a17-8a7f-4bce-8078-ec3e023b2a7f">deliverability_prep_180425.png</a></td></tr><tr><td><strong>Warm-up Planning</strong></td><td><a href="step-3-list-hygiene-review">step-3-list-hygiene-review</a></td><td><a href="step-4-estimate-your-warmup-target">step-4-estimate-your-warmup-target</a></td><td><a href="step-5-warmup-schedule">step-5-warmup-schedule</a></td><td><a href="https://509463063-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FfiAYaWDWqtFZeXxyg67F%2Fuploads%2FdL4zWfzD8X7mRrVC0Ae7%2Fdeliverability_plan_180425.png?alt=media&#x26;token=86f70d47-3934-4a0c-85d7-84ec205235cd">deliverability_plan_180425.png</a></td></tr><tr><td><strong>Final Checks</strong></td><td><a href="step-6-templates-review">step-6-templates-review</a></td><td><a href="final-check">final-check</a></td><td></td><td><a href="https://509463063-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FfiAYaWDWqtFZeXxyg67F%2Fuploads%2FvyC3kSQ1fZCiAjShPG8R%2Fdeliverability_check_180425.png?alt=media&#x26;token=69aafa51-ca3f-4db2-9dc3-796abb3df1ba">deliverability_check_180425.png</a></td></tr><tr><td><strong>Launch &#x26; Monitoring</strong></td><td><a href="expected-warmup-issues-and-troubleshooting">expected-warmup-issues-and-troubleshooting</a></td><td><a href="monitoring-your-warmup-performance">monitoring-your-warmup-performance</a></td><td></td><td><a href="https://509463063-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FfiAYaWDWqtFZeXxyg67F%2Fuploads%2FrswExIsjQSOO8enMm1O6%2Fdeliverability_launch_180425.png?alt=media&#x26;token=e9869798-3760-447f-a89e-a2f975ec43f9">deliverability_launch_180425.png</a></td></tr></tbody></table>

{% hint style="info" %}
Batch implementation and customer success teams guide our customers through the whole warm-up process.
{% endhint %}
