Getting Started with a Warm-up
Know more on the process of warming up a domain or an IP, which is the first step for all email senders.
About the Warm-up Process
Due to the high threat level associated with spammers who send mass emails and engage in other email-related criminal activities, inbox providers are cautious about new sending domains and IP addresses. To safeguard their users, these providers expect new, legitimate senders to demonstrate their trustworthiness.
An IP/domain warm-up process involves gradually increasing the email volume sent from a specific pair of domain and IP address over several days and getting positive feedback from recipients to establish a positive sending reputation with inbox providers.
A warm-up process will only have positive results if you:
Guidelines: Respect the senders guidelines documented by each inbox provider.
Engagement: Demonstrate your users are expecting the emails you send and interacting positively with them.
Conducting a proper IP and domain warm-up is essential for building a strong reputation with all email providers in the long run. This process significantly reduces the risk of having block/delay issues and increases the likelihood of reaching your users' primary inboxes.
Getting Ready for a Warm-up
You will find in this section of the documentation detailed steps on the methodology Batch recommends to prepare a proper email warm-up.
The key is to never start a warm-up process if all the lights are not green:
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