Personnalisation

All message text fields (except the email sender) can be personalized using attributes.

Using Attributes

Profile Attributes

Available in all orchestration types (Campaigns, Recurring Automations, and Trigger Automations). These include details such as a recipient's first name.

Trigger Event Attributes

Specific to Trigger Automations, these attributes are based on the event that triggered the automation, such as the list of products a Profile just purchased.

To add personalization

• Click the {…} button next to the field to open a modal for selecting the desired attribute.
• Apply formatting to attributes if needed (e.g., capitalize a name or specify a date format).
• Define a default value to display when the attribute is missing for a given Profile or event.

Dynamic Replacement

Batch dynamically replaces attributes with specific values for each Profile or event at the time of sending, ensuring messages are personalized for every recipient.

For more details, visit our Personalization Basics Guide.