Overview

On Batch, you can create and manage three types of Orchestrations :

• Campaigns: they allow you to send one-shot messages to your users.

  • Now: Send your campaign as soon as you run it.

  • Scheduled: Send your campaign whenever you want in the future, based on each Profile's local time or on Universal time (UTC).

• Recurring Automations: Send messages in a recurring way, on specific intervals over time. Recurring Automations are great to onboard your new users for instance. You can schedule several automations that will be sent throughout their first week after installing your app, to help them discover all the features and benefits it has to offer. They are also a good way to announce special offers that last over a certain period, encourage them to upgrade to a newer version and more.

• Trigger Automations: Send one or a serie of messages, following a user action, via different channels and with decisioning logics. Trigger Automations are useful to manage a wide variety of use cases, from simple welcome notifications sent shortly after users install the app to advanced abandoned cart alerts or user journeys.

On each Orchestration, you have access to a wide range of feature to be able to organize them, set marketing pressure rules, specify your targeting and personalize your message.

The following sections will walk you through the different types of Orchestrations and their capabilities.