Analytics

In-App offers a wide range of metrics and vizualisations to understand your engagement strategies performance.

Summary

• Devices synced: number of unique devices that were targeted by the automation and have downloaded, or synced the automation locally. This is not the number of displayed of the In-App.

• Displayed: number of times the message was displayed.

• Clicked: number of clicks on one of the buttons of the In-App automation. The top-right 'X' close button is not included in this total.

• Click rate: total of clicked messages divided by the total of displayed messages.

Performance

• Displayed: Number of times the message was displayed.

• Clicked 1st/2nd button: Number of clicks on the message's buttons. Hover over the tooltips to read the content of the buttons in your message. (Fullscreen, Banner and Modal formats only)

• Close: Number of clicks on the native close button.

• Buttons: WebView format only - Total number of clicks on the message’s buttons. Click “See clicks details” to get the clicks and click rate per button.

The performance section will run you through the results of your automation, from the number of displayed messages to click distribution.

History

The histogram view allows you to compare visually two metrics of your choice on a given time range. You can also choose the array view to see all the metrics at once:

Note that In-App features part of the Customer Engagement Platform are related to Push v1 capabilities and thus leverage the siloes by Platform (iOS, Android) userbased described in the Profiles section.