Campaign analytics

Basic analytics

InAppBasicAnalytics

The campaigns list gives you some basic information on the performance of your In-App campaign:

  • Trigger: The event that triggers your In-App message.
  • Displayed: Total number of unique devices that have already displayed the message.

Advanced analytics

InAppAdvancedAnalytics

Similarly to push campaigns, the Stats button will let you see more detailed statistics about your campaign. Let's dive into the details of the available statistics here:

Summary

InAppAdvancedAnalytics

  • Devices synced: number of unique devices that were targeted by the campaign and have downloaded, or synced the campaign locally (see the In-App campaign workflow for more information).
  • Displayed: number of times the campaign was displayed.
  • Clicked: number of clicks on one of the buttons of the In-App campaign. The top-right 'X' close button is not included in this total.
  • Click rate: total of clicked campaigns / total of displayed campaigns

Performance

InAppAdvancedAnalytics

The performance section will run you through the results of your campaign, from the number of displayed campaigns to click distribution.

  • Displayed: Number of times the campaign was displayed.
  • Clicked 1st/2nd button: Number of clicks on the campaign's buttons. Hover over the tooltips to read the content of the buttons in your campaign.

Daily statistics

InAppAdvancedAnalytics

The histogram view allows you to compare visually two metrics of your choice on a given time range. You can also choose the array view to see all the metrics at once:

  • Displayed: Number of times the campaign was displayed.
  • Clicked: Number of clicks on one of the campaign's button.
  • 1st / 2nd button: Number of clicks on the 1st / 2d button of the campaign.