Overview

Batch allows you to track the performance of your orchestrations across different channels with two comprehensive views:

• Performance Analytics: An analytics tab offering a macro-level view to monitor the evolution of key metrics over time.
• Orchestration Analytics: A detailed, orchestration-specific view providing additional insights, accessible within each orchestrations.

Analytics data is updated in real time and assigned to the date the message was originally sent. For instance, if a message is sent on January 1st and recipients interact with it (e.g., open or click) on January 2nd or 3rd, all such interactions are recorded under January 1st.

For Trigger and Recurring Automations, Profiles can receive messages repeatedly if they re-enter a Trigger Automation or are targeted agian by a Recurring Automation. Analytics will reflect these multiple message sendings by displaying cumulative metrics, including the total number of sent messages, opens, clicks, and other engagement data.

Important note: Deleting an orchestration, a step in a trigger automation, or removing a language version of a campaign does not erase related analytics. Metrics for messages sent in these cases remain available.

Note that you can access raw analytics data (e.g., when a profile opened an email) via the Export Profile Events API.