Key Metrics

Targeted Metrics

Messages planned for a given orchestration can be categorized into several states:

  • Skipped: The message was not sent for one of the following reasons:

    • Capping: The profile exceeded the number of message received limit for the specified time period.

    • Quiet Times: The message was triggered during a restricted period, and the chosen fallback strategy opted not to send it later.

    • Duplicates: The same email address or phone number appears multiple times in a targeting and is automatically deduplicated.

  • Suppressed (email only): The message was not sent because the email address was flagged due to hard bounces or excessive soft bounces.

  • Sending: The message is in transit. Delivery confirmation may take time, especially if you’ve chosen a low delivery speed for push notifications.

  • Sent: The message has been successfully sent by Batch.

Delivery metrics

SMS

  • Sent: The message was dispatched by Batch.

  • Delivered: The message successfully reached the recipient's phone number.

  • Bounced: The message could not be delivered due to issues like:

    • Absent subscriber: The phone is turned off or out of network coverage.

    • Unknown subscriber: The phone number is inactive.

  • Unsubscribed: The recipient opted out by replying with the appropriate STOP keyword.

Push

  • Sent: The message was accepted by the push provider (Apple or Firebase(Google)) for a specific device installation.

  • Opened: The recipient opened the notification.

  • Bounced: Delivery failed, often because the app was uninstalled or other errors occurred.

Push analytics can be filtered by platform type: Web Push, Mobile Push, or specific platforms like Android or iOS.

A profile with multiple devices (e.g., phone, tablet, computer) may receive multiple notifications, resulting in more Sent messages than targeted profiles. Each interaction (open, unsubscribe) is recorded independently. For example, if a profile receives and opens the push notification on both their phone and computer, the dashboard will reflect 2 Sent messages and 2 Unique Opens.

Email

  • Sent: The message was dispatched by Batch.

  • Delivered: The email was successfully accepted by the recipient's email server.

  • Opened: The email was opened, this rate can be seen with and without machine opens (for instance due to Mail Privacy Protection).

  • Bounced: Delivery failed.

  • Unsubscribed: The recipient opted out via the List-Unsubscribe header or Batch unsubscribe link.

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