Key Metrics

Targeted Metrics

Messages planned for a given orchestration can be categorized into several states:

• Skipped: The message was not sent for one of the following reasons:
  • Capping: The profile exceeded the number of message received limit for the specified time period.
  • Quiet Times: The message was triggered during a restricted period, and the chosen fallback strategy opted not to send it later.
  • Duplicates: The same email address or phone number appears multiple times in a targeting and is automatically deduplicated.
• Suppressed (email only): The message was not sent because the email address was flagged due to hard bounces or excessive soft bounces.
• Sending: The message is in transit. Delivery confirmation may take time, especially if you’ve chosen a low delivery speed for push notifications.
• Sent: The message has been successfully sent by Batch.

Delivery metrics

SMS

• Sent: The message was dispatched by Batch.
• Delivered: The message successfully reached the recipient's phone number.
• Bounced: The message could not be delivered due to issues like:
  • Absent subscriber: The phone is turned off or out of network coverage.
  • Unknown subscriber: The phone number is inactive.
• Unsubscribed: The recipient opted out by replying with the appropriate STOP keyword.

Push

• Sent: The message was accepted by the push provider (Apple or Firebase(Google)) for a specific device installation.
• Opened: The recipient opened the notification.
• Bounced: Delivery failed, often because the app was uninstalled or other errors occurred.

Push analytics can be filtered by platform type: Web Push, Mobile Push, or specific platforms like Android or iOS.

Note: A profile with multiple devices (e.g., phone, tablet, computer) may receive multiple notifications, resulting in more Sent messages than targeted profiles. Each interaction (open, unsubscribe) is recorded independently. For example, if a profile receives and opens the push notification on both their phone and computer, the dashboard will reflect 2 Sent messages and 2 Unique Opens.

Email

• Sent: The message was dispatched by Batch.
• Delivered: The email was successfully accepted by the recipient's email server.
• Opened: The email was opened, this rate can be seen with and without machine opens (for instance due to Mail Privacy Protection).
• Bounced: Delivery failed. See Email Analytics Glossary for bounce types.
• Unsubscribed: The recipient opted out via the List-Unsubscribe header or Batch unsubscribe link.

Important Note: the metrics above are the ones of Push v2. Push v1 that is siloed by Platform (iOS, Android, Web) offers comparable push specific metrics and other ones such as influenced, uninstalls or reengaged, that are fully described in the interface.