June 25, 2025 - Timing Improvements

To help you better understand how send timings behave, we released the following improvements on Campaigns and Recurring Automations:

• Clarify the names of time zones and what they mean:

  • "Local time" becomes "Profile's local time."

  • "Global time (UTC)" becomes "Universal time (UTC)."

  • An explanatory tooltip will detail the behavior of each.

• Convert Universal time to your browser's local time.

• When "Profile's local time" is used, indicate if the slot has already passed in certain time zones.

• Add new statuses:

  • Add a "Sending" status for Campaigns in profile's local time as long as all time zones haven't passed and sends can still be executed.

  • Add a "Planned" status for Automations when the start date is in the future.

Link to the documentation.