February 18, 2026 - Retargeting v3: Enhanced Cross-Channel Capabilities

We have released several key improvements on the retargeting feature, mainly to support new channels and retargeting events:

• In-App & Mobile Landing Retargeting: You can now retarget users based on their interaction with In-App and Mobile Landing messages, including delivery (In-App only), clicks, and dismissals.

• Granular Link Retargeting (Email & SMS): For Email, you can now target users who clicked on a specific link by URL or link name. For SMS, retargeting is now available for shortened links.

• Improved Push Logic: We have updated Push retargeting to count events per device rather than per profile, ensuring consistency with In-App and Mobile Landing behavior.

• Expanded Event Library: Introduction of the delivered_message (In-App, Email, SMS), the bounced_message (Push, Email, SMS) and dismissed_message (In-App, Push Mobile Landing) events.

• New Wait Event use cases: Allows retargeting based on clicks on Push Mobile Landing and SMS via the Wait Event feature.

To learn more check our documentation.