How to connect Batch to Mixpanel?

Learn how to track your Batch push and in-App campaigns in Mixpanel.

As a marketer what you want is a global and cohesive view of your entire traffic sources & marketing campaigns inside your analytics suite. Without having to compromise on your effective working habits.

Using the Batch x Mixpanel integration lets you track your entire push notifications and in-app messaging inbound traffic sources inside Mixpanel like you would with any other traffic source.

1

Installing the Mixpanel Dispatcher in Your Application

The Mixpanel dispatcher uses the UTM tags from your campaign to dispatch a new set of data to Mixpanel.

Once the dispatcher is installed, you will be able to track different types of events related to your push or In-App messaging campaigns on Mixpanel.

If you haven't already installed the Mixpanel event dispatcher, please read our technical documentation for Android and iOS.

2

Tracking your campaigns with UTM tags

a. Tracking a push campaign with a UTM tag

The dispatcher gathers the values of utm_campaign, utm_source and utm_medium from the deeplink URL and from the custom payload of your campaign.

The tags utm_source and utm_medium are optional because they have a default value of batch and push accordingly.

You can add utm_content only in the deeplink URL in case your push notification has several different buttons.

Adding UTM Tags in a push notification

b. Tracking an In-App Campaign or Mobile Landings

This feature is specific to Batch's Mobile Engagement Platform (More on the difference between Batch's CEP and MEP).

The dispatcher gathers the value of utm_campaign from the field Tracking ID of your campaign.

You can't customize the $source and utm_medium tags, they have a value of batch and in-app accordingly.

You can add utm_content only in the deeplink URL in case your in-app message has two different buttons.

Adding UTM Tags in an InApp

3

Testing your campaign tracking

The Live View section of the Mixpanel dashboard allows you to see all events tracked.

You can test the following events :

• Push notification displayed: Triggered when a push notification is displayed (only available on Android).

• Push notification clicked: Triggered when a push notification is clicked.

• Push notification dismissed: Triggered when a push notification is dismissed (only available on Android).

• Message showed: Triggered when an in-app or landing message appears on the screen.

• Message closed: Triggered when an in-app or landing message is explicitly closed by the user (using the close button or a dismiss CTA/Global tap).

• Message auto-closed: Triggered when an in-app or landing message is closed by the auto-close timer.

• Message clicked: Triggered when an in-app or landing Click-To-Action is clicked or when the in-app/landing is global tapped (except if the CTA/Global Tap is a dismiss, then a closed event is triggered).

Testing with the Live View section