How can I track campaign retargeting with AppsFlyer?

Yes! Thanks to a quick client-side integration, you will be able to see campaigns opens with AppsFlyer.

AppsFlyer is extensive analytics that helps brands keep track of their attribution and engagement campaigns while providing a large variety of analytics.

This client-side integration will allow you to retrieve Batch push notifications that opens in the Retargeting section as in the screenshot below:

Find your information in the retargeting section

1

Enabling AppsFlyer SDK to pick up opens

Follow the steps described in the official AppsFlyer documentation. The AppsFlyer SDK will be able to track push opens: iOS / Android.

2

Adding AppsFlyer data in the push payload

Simply add these few lines in your Batch Custom Payload to enable the notification to be tracked down by the AppsFlyer SDK:

Please note that the payloads to be used for iOS and Android are not the same.

iOS

{
   "data":{
      "af":{
         "pid":"batch_int",
         "is_retargeting":"true",
         "c":"test_campaign"
      }
   }
}

Android

{
     "af":{
         "pid":"batch_int",
         "is_retargeting":"true",
         "c":"test_campaign"
      }
}

Here is where you will need to paste the payload:

Insert your payload in the right section

Note that an extra step is needed on Android. You need to add the following code before calling the AppsFlyer AppsFlyerLib.getInstance().sendPushNotificationData method:

if (intent != null) {

  val batchPayload = intent.getBundleExtra(Batch.Push.PAYLOAD_KEY)
  val af: String? = batchPayload?.getString("af")
  if (batchPayload != null && af != null) {
    intent = intent.putExtra("af", af)
  }

}

3

Record push notifications data on AppsFlyer

AppsFlyer allows you to record push notifications as part of retargeting campaigns by calling the methods documented here: iOS / Android