The following events are now displayed in the Profile view:

• SMS clicked

• Email bounced

• In-App & Mobile Landing delivered

• In-App & Mobile Landing dismissed

• Email machine open

• Push sent opt-in

The interface now clearly shows the number of profiles that have entered and exited the Automation.

• This data is displayed for three key periods: 7, 30, and 90 days.

• A trend indicator show performance change over the previous period.

To learn more check our .

We're excited to announce the release of Mobile Landing within the Customer Engagement Platform (CEP). This feature allows for the display of in-app messages to users immediately after a push notification is opened.

Mobile Landing is available for both campaigns and automations, and integrates with Push v2. It includes a drag-and-drop composer for designing message layouts with customizable text, images, and buttons. Enhanced customization options are available for colors, sizes, borders, and radius. A template system allows direct design editing within campaigns or automations. Dark mode configuration is also supported.

For activation, SDK version 3.0 or higher is required.

It is now possible to use up to 20 segments in an Orchestration's targeting, compared to 10 previously.

On the Omnichannel Automation Builder view, Analytics selection is now available for 7, 30, and 90 days to get good visibility into how an Automation evolves over time.

You can now trigger an automation after a user subscribes to push notifications on any platform (iOS, Android, web).

This new capability allows you to effortlessly create diverse A/B test variations for your Push notifications and Email subjects directly within the Batch dashboard.

See more information on .

Push v2 now supports audio and video media, in addition to images, for iOS notifications.

See push and for documentation.

Batch released the first Engagement Platform Native App of Snowflake Marketplace. It makes the integration with Snowflake easier and more powerful.

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We've rolled out a new feature that converts long URLs in your SMS messages to a short, clean link. This saves characters and unlocks a new metric for your analytics: SMS link clicks. You can enable this feature in your settings.

Link to the documentation: .

We're excited to announce the addition of the "Sent opt-in" metric to Push Analytics within the Customer Engagement Platform (CEP), available in both Orchestration and Performance reports.

This new metric now serves as the primary basis for Open rate calculations (Open / Sent opt-in). This enhancement ensures continuity for clients migrating from our previous platform (MEP).

The "Sent Opt-In" metric is now live for all CEP Push v2 clients, and its data is available in CSV exports.

We have introduced the ability to export a specific Segment's profiles via API. This new feature allows you to:

• Export a specific segment using the existing Profile API route /profiles/export by specifying a segment_code in the API call.

• Choose which attributes to retrieve for your Segment profiles among all existing attributes.

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You can now trigger an Automation based on a change to a profile attribute, in addition to existing event-based triggers. In the new attribute change trigger you can specify :

• The old attribute value (optional).

• The new attribute value (mandatory).

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• New Audience Keys: You can now upload an Audience via the Dashboard or API using Email or Install ID as the primary key.

• API & Dashboard Support: New types "Email" and "Install_id" are supported in the API and the Dashboard for Audience upload.

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From now on, exit events will be lighter and take up much less space within Automations. The functional behavior remains unchanged.

Influenced Open metric, which is extremely useful to measure how push influence visits to the app beyond direct push engagement, is now available in the Customer Engagement Platform.

See Key Metrics page for more information.

No need to duplicate and delete anymore; simply move your step messages one by one.

You can now view all devices linked to a Profile directly in the Profile view, removing the previous UI limitation of one device per platform. This means a more comprehensive and omnichannel, and real-time view of your profiles.

You can now view up to 3 months and 180 events in the Profile view (previously 1 month and 60 events).

With In-App v2, you can now send In-App messages on the CEP to leverage all CEP capabilities like Profile data model, Segments, cross-channel retargeting, and so on...

This new version includes several major improvements over In-App V1, including:

• Unified and enhanced drag&drop Composer.

• Multiple Trigger Events & Filtering.

• Delay before display.

• Quiet Hours & Quiet days support.

• Omnichannel Capping through Label Capping.

• Analytics improvements with a new click report.

And many more!

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1. Profile export events API now includes additional events such as:

• in_app_delivered

• in_app_click

• in_app_dismissed

• mobile_landing_delivered

• mobile_landing_click

• mobile_landing_dismissed

• sms_click

1. Also, push_open event has been completed with an open_type attribute with values direct/influenced .

1. Installation_id can now be included as identifier for relevant events (push, mobile_landing, in-app ones).

See for more information.

We're excited to introduce the Countdown Timer Block, a new feature that allows you to add dynamic countdown timers directly to your emails. This block is designed to help you create urgency and drive engagement within your email campaigns.

The activation is made on-demand.

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Two endpoints are now available to update profiles with the Profiles API, each optimized for certain usecases:

• profiles/update : low volume of updates/highest ingestion speed

• (NEW) profiles/mass-update : high volume of updates/normal ingestion speed

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You can now perform A/B tests on your Email Campaigns and Batch will automatically select the highest-performing variant to send to the rest of your audience.

This optimizes Campaigns based on concrete data and improves engagement rates.

We've enhanced the Campaigns API with two highly requested features:

• Draft State: It is now possible to create Campaigns via the API with a DRAFT state.

• Labels: You can now add (or update) Labels to your Campaigns using the API.

In-App v2 now supports Webview URLs.

See for more information.

The Data Management page provides a comprehensive view of all attributes and events used in your project:

• [New] A unified view to track data flows from all sources (iOS, Android, Web, APIs, etc.)

• [New] Quickly identify newly tracked attributes and events

• [New] A one-click "Confirm All" action for new attributes and events.

• [New] Archive data

• For any specific attribute or event, see its last update time by source

• Enable data display

• Rename attributes and events for clearer identification (set a display name)

• Override the data type

To help you better understand how send timings behave, we released the following improvements on Campaigns and Recurring Automations:

• Clarify the names of time zones and what they mean:

  • "Local time" becomes "Profile's local time."

  • "Global time (UTC)" becomes "Universal time (UTC)."

  • An explanatory tooltip will detail the behavior of each.

• Convert Universal time to your browser's local time.

• When "Profile's local time" is used, indicate if the slot has already passed in certain time zones.

• Add new statuses:

  • Add a "Sending" status for Campaigns in profile's local time as long as all time zones haven't passed and sends can still be executed.

  • Add a "Planned" status for Automations when the start date is in the future.

We're introducing a new Intelligent Warm-up mode within Recurring Automations to help you manage your email sender reputation by gradually increasing sending volumes.

• Users can define and manage the warm-up process with three key parameters:

  • Initial Sending Volume: The volume for the first day's send (default: 500).

  • Volume Increase Percentage: The percentage increase applied to the sending volume for each subsequent day (default: 50%).

  • Engagement Selection Criteria: A profile attribute used to target people from the most engaged to the least engaged.

• Several parameters can be modified during the warm-up process to maintain flexibility and adapt to issues that may arise (poor targeting, volumes increasing too quickly, being blocked by a provider, etc.). Learn more on our

It is now possible to export data by API for all types of CEP Orchestrations (Campaigns, Recurring and Trigger Automations). Clients can :

• Export a list of Orchestrations with key information like name, creation date, and channel.

• Export message analytics for a specific Orchestration within a defined date range. This includes metrics such as sent, open, and click counts, with daily granularity.

It is now possible to create a new Segment based on an existing one from the Segments tab.

We are introducing a new timing and split feature in Trigger Automations, the "Wait for Event" step. This step allows to wait for up to 4 events over a defined time period. It works as follows: once the user enters the Event step, they are put on hold for a customer-defined duration. Two outcomes are possible:

• The user triggers one of the expected events. They will then immediately proceed down that event's branch (without waiting for the timer to expire).

• The user does not trigger any of the expected events. They will wait for the timer to expire and then proceed down the timer's branch.

This feature unlocks news use cases as:

You can now view key dates related to the status and content of your Orchestrations (Campaigns and Automations) directly in the Batch dashboard. Simply hover over the status icon on the listing page or within the Orchestration's form. This feature provides valuable information—such as when an Orchestration was created, last modified, or entered its current status—to assist with debugging and collaboration.

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(Campaigns)

It is now possible to target profiles based on :

• When they last installed the app.

  • Primarily for onboarding scenarios but also to gauge user engagement.

• What app version they are using on iOS and Android.

With Audience Importer v2 it is now possible to automatically retrieve audiences from storage spaces and import them into the Customer Engagement Platform.

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Users can now filter on trigger event attributes directly within a Yes/No split in Trigger Automations.

The Yes/No split now includes a second query block dedicated to filtering based on trigger event attributes, in addition to the existing profile targeting block.

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• Batch users can now specify a Send rate on their Push and Email Campaigns and Recurrings.

• This feature allows to manage the send rate at the Orchestration level, ensuring communications are delivered at the optimal pace for audience and infrastructure.

• As part of the Send rate feature, we also migrated the push V2 settings (push configuration and default Orchestration settings) from MEP to CEP, which means we now have separate settings for Push v1 and Push v2.

On the Trigger Automation builder view, you can now see more information about how your users progress through the scenario. Are now displayed :

• The number of profiles currently waiting on each delay step of the Automation (real time data).

• The percentage of profiles who went down each branch of a Yes/No split in the past 7 days.

This feature allows :

Various experience improvements have been released:

• It is now possible to filter Campaign and Automation listings by Push Platform (Android, IOS, Web). Previously, it was only possible to filter by the entire push channel.

• It's now easier to identify the health of a Campaign or Automation directly from the listing with new metrics.

• Push channels activated on a push message are now displayed on each push step of the Automation Builder.

It is now possible to retarget users based on wether they have reacted or not to a previous Push communication (Campaign, Recurring or Trigger Automation Step).

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Batch users can now analyse message engagement data directly in the builder view of Trigger Automations.

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We've rolled out a significant improvement to the Segment export feature. Exports are now much faster, even for clients with large user databases.

On average, export times are now eight times faster! Please note that this is an average, and in some cases (when exporting a large number of segments simultaneously for example), you might see slightly different results.

We're rolling out two key enhancements to your email analytics within the Customer Engagement Platform (CEP):

Spam Complaint Visibility: A new column in the Mailbox Provider report for email orchestrations now displays spam complaint rates. This helps you quickly detect issues, with color-coding (Green, Orange, Red) indicating performance. Note that this metric is not available for Gmail/GSuite.

Sender ID Filter: A new "Sender ID" filter is now available in Performance Analytics for your email channel. This allows for more granular analysis of email performance by specific sender, helping you understand variations across campaign types or sending domains.

It is now possible to target profiles based on how they interact with your brand.

With this new version of Event targeting Batch users can :

• Target on all events, with no source limit: mobile SDKs, Web SDKs, Profile API.

• Perform multi-attribute targeting on a single event.

• Use a wide range of operators of different types to refine targeting.

Entry step:

• It will now serve solely as a Trigger step to start the automation. Only parallel automations setting will appear (when the trigger is an event trigger) because this feature is directly linked to the trigger event.

• Targeting will be placed right under the trigger. You can now easily identify whether your Automation has targeting defined without opening the side sheet.

New: Global settings

Batch users can now track the overall performance of their channels over time with the new Performance Analytics reports.

This feature is now the homepage of Batch when accessing the dashboard. The Profile Analytics section has been relocated to the Overview sub-tab under the Profile.

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The Profile Events API Export now supports SMS and Push events in addition to email events. Batch users can now filter events for specific orchestration_ids, not just by date range.

Extra attributes have been added to email too to catch up on last months features (A/B test, multi language, machine open).

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It is now possible to import tokens from another push notification provider directly in the CEP, using push v2.

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It is now possible to retarget users based on wether they have reacted or not to a previous Email or SMS communication.

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In Trigger Automations, grace period was previously 7 days maximum, it is now 60 days maximum.

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Batch users can now target users according to whether they are opt-in to Web and/or IOS and/or Android push notifications.

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Push sent via the Customer Engagement Platform can now be displayed in an Inbox.

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Batch users can now manually export their Segments in CSV format from the dashboard.

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It is now possible to create and manage Catalogs, which are collections of non-user-centric data (e.g., product catalogs, media articles). This data can be used directly within messages to power advanced personalization scenarios like abandoned cart campaigns, product recommendations or sales opening.

This feature introduces a new Catalogs API to create and manage catalogs and their items. A read-only view is also available in the dashboard.

To know more: