June 25, 2025 - Timing Improvements

To help you better understand how send timings behave, we released the following improvements on Campaigns and Recurring Automations:

  • Clarify the names of time zones and what they mean:

    • "Local time" becomes "Profile's local time."

    • "Global time (UTC)" becomes "Universal time (UTC)."

    • An explanatory tooltip will detail the behavior of each.

  • Convert Universal time to your browser's local time.

  • When "Profile's local time" is used, indicate if the slot has already passed in certain time zones.

  • Add new statuses:

    • Add a "Sending" status for Campaigns in profile's local time as long as all time zones haven't passed and sends can still be executed.

    • Add a "Planned" status for Automations when the start date is in the future.

Link to the documentation.

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