Firebase Analytics, and in its latest form, Google Analytics for Firebase, is an extensive analytics solution that enables brands to measure relevant KPIs on their app and how their users interact with it. Those key metrics will enable Batch customers to get clear performance data of their campaign, and also better understand the behaviour of users in order to encourage conversion scenarios within the app.

You can easily establish this connexion by completing the following steps:

As a marketer what you want is a global and cohesive view of your entire traffic sources & marketing campaigns inside your analytics suite. Without having to compromise on your effective working habits.

Using the Batch x Mixpanel integration lets you track your entire push notifications and in-app messaging inbound traffic sources inside Mixpanel like you would with any other traffic source.

Branch.io is a comprehensive mobile attribution & linking platform, that helps you acquire, engage, and measure across all devices, channels, and platforms by providing a holistic view of all user touchpoints.

The good news is that those links can be added to your Batch push notifications to ensure your users can open your notification deeplinks while you keep track of your push opens with Branch.io. ​

But how?

To add Branch deep links to your campaigns, you just have to add a 'Branch' key with your Branch deep link to your campaign custom payload to handle push notifications, very much like below:

Important note: Remember not to add any deeplink in the dedicated text field, it won't work this way. ​

⚙️ Prerequisites

On Android

For this integration to work on Android, you have to wire Batch SDK to Branch SDK in a . The Branch link has to be added to your result intent as shown in this code sample:

More information is in the .

On iOS

No intervention whatsoever is necessary on iOS. More information is in .

Piano Analytics is an advanced analytics platform that enables you to:

• Collect and leverage high-quality data across your websites and applications

• Use a powerful and flexible platform to improve your performance

• Integrate with a rich ecosystem of partners, including Batch

A. Track Web Push notifications

Track web push notification opens in Piano Analytics by adding tracking parameters to your deep links.

B. Track Push and In-App Messages

Use Batch's Piano Analytics event dispatcher to send campaign data from your mobile app to Piano Analytics.

is extensive analytics that helps brands keep track of their attribution and engagement campaigns while providing a large variety of analytics.

This client-side integration will allow you to retrieve Batch push notifications that opens in the Retargeting section as in the screenshot below:

Batch allows you to track Google Analytics users who interact with your push notifications or In-App messages. This is helpful to understand what your users do in your app/website, tracking transactions and e-commerce conversions.

A. Tracking Web Push Notifications

You can easily track your web push opens in Google Analytics by following these two steps:

Adding UTM Tags to Your Deeplink

The first thing you need to do is to add UTM tags to the deeplink of your push campaign. This can be done from the campaign editor or when calling the Campaigns / Transactional API:

Each UTM tag includes two main elements:

• A parameter (e.g: utm_source)

• A value (eg: newsletter)

There are several parameters you can use (more information ):

• Campaign Name (utm_campaign): This can be the name (e.g. salejuly) or the category of your push campaign (e.g. onboarding).

• Campaign Source (utm_source): This parameter allows you to define where your content comes from (e.g. Batch_Android, Batch_iOS)

• Campaign Medium (utm_medium): This parameter allows you to identify the medium used by the user is coming from (e.g. push)

You can build easily add UTM tags to your deeplink by using Google's :

B. Tracking Mobile Push and In-App Campaigns

Note :

• This section assumes you are already using the V3 of Google Analytics' SDK in your app. Also, you must have a deeplink architecture integrated into your application.

• The since October 2019 for non-Google Analytics 360 customers, meaning if you still use it on a free Google Analytics account, no data will be available and you must migrate to Firebase.

C. Filtering Your Audience Based on UTM Tags

Once the steps described in either sections A or B are completed. You will be able to track users coming from specific sources, mediums or campaigns by going to Acquisition > Sources > all on Google Analytics.

Then you will be able to see your whole campaign from push notifications by clicking on the campaign tab.

D. Testing Your Campaign Tracking

In order to test whether your Batch campaign data is correctly being tracked, you can go to the "Real Time" tab in Google Analytics and check the event count for the event that you want to track.

You can then try to send yourself a test push ( / ) or . If integrated correctly, you should see the event count increase a few moments after the event is performed (Push open, Push notification dismiss, In-App dismiss, In-App display, etc).

During the summer of 2019, Google announced a allowing marketing teams to merge analytics from mobile applications and websites into one tool. The feature is now available as a beta on Google Analytics new properties App + Web. It gives access to the new Analysis hub, where both data from your website and your applications are available.

Today we are going to set up your Firebase and Google Analytics accounts to make these new features available with the data of the Batch SDK.

A. Tracking Web Push notifications

To track Batch web campaign opens in AT Internet:

1. Create an xtor parameter in AT Internet

1. Open AT Internet.

2. Go to: Settings > Settings > Custom Marketing Campaign.

3. Create a Source (e.g., "Push Campaign").

4. Create a Campaign using that source.

2. Add the xtor to your Batch deeplink

Append the xtor parameter to your deeplink URL. For example:

Once configured, AT Internet will attribute visits to this campaign as a traffic source.

B. Tracking Mobile Push and In-App messages

To track mobile push and In-App messaging campaigns in AT Internet, use Batch's built-in event dispatcher.

1. Install the AT Internet Dispatcher

AT Internet dispatchers use the xtor parameter to send events to AT Internet.

• Refer to the technical documentation for installation:

2. Create the xtor parameter

As with web tracking, create a Custom Marketing Campaign in AT Internet. This will generate the xtor parameter you need for linking.

3. Link the Batch campaign to the AT Internet campaign

Push campaigns

The dispatcher reads the xtor from:

• The deeplink URL

• The custom payload

If both are present, the custom payload value takes priority.

In-App and Mobile Landing campaigns

The dispatcher reads the xtor from:

• The deeplink URL

• The Tracking ID field of the campaign

Once configured, AT Internet will track relevant events triggered by the campaign.