Analytics

Advanced real-time metrics can be visualised and exported from Batch dashboard, to let you analyze your campaigns and automations performances.

Here are the available metrics:

Email analytics glossary

You can also see in this article how to export analytics metrics and understand email reach:

How to export my Campaigns Analytics?
How to understand Email Reach?

Note that Batch everages Sparkpost (Messagebird) technology to power email delivery. As a leading email email router, Sparkpost offers extensive documentation. For example you can find here the description of bounces status available in Analytics tab:

Bounce classification codes

Zoom on Email performance by mailbox provider report:

This report heplps you better understand email metrics (unsubscribes, opens, etc.) by mailbox provider to detect any potential issues with specific providers. Hovering over the Opens column reveals the proportion of machine opens. Note that there are many mailbox providers, with some reports listing over 30. To minimize noise, less common providers are already aggregated under "Other."

Note that Batch do not only give access to performance and deliverability metrics but also support customers with a great level of deliverability and content building expertise to make sure they get the best inbox reach and engagement.