Profile Overview

The Profile overview page provides insights on the installation base that powers Push V1, siloed by platform (iOS, Android, Web).

The userbase tab gives you a complete overview of your current userbase, allowing you to elaborate new push strategies and understand how to best engage with your users.

There are three kind of information you can see on your userbase:

• Basic statistics: Total number of users, opt-in rate, etc.
• Smart Segments: Distribution of your users in Batch Smart segments.
• Native and custom segments statistics.

Important note
Newly tracked attributes, tags and events are hidden by default. You will need to manually display them from the dashboard settings > "Custom data" tab.

Basic statistics

There are 4 metrics you should check to see how your app is performing:

Installs

Total number of installs of your app since you released it with Batch SDK. This number includes users who still have your app on their device or who already uninstalled it.

The number of users is updated in real time.

Opt-ins

This is the percentage of users who have opted-in to push notifications in your app or website.

Number of tokens

Appears on hover on "Opt-ins". The interpretation of this metric differs from an OS to another:

Android

On Android, Batch retrieves automatically the token of your new users. Users who have a token are users who still have your app on their device.

iOS

On iOS, the token collection can depend on the background refresh. You can go in Xcode and see if "Remote notifications" is checked as a background mode in your app's Capabilities to see if it's enabled.

• If enabled: Batch collects tokens for all your users, even for those who choose not to receive push notifications. In this case, users who have a token are also users who have your app on their device.
• If disabled: Batch only collects tokens for users who opt-in for push notifications. In this case, users who don't have a token are users who didn't accept notifications or uninstalled your app.

Please note that users can disable background refresh for your application so these stats may be imprecise.

Smart Segments

Understanding smart segmentation

Smart Segments are automatically created by Batch using a proprietary algorithm. They let you visualize precisely who is using your app, and who is not, who is buying your product, and who is churning away.

Our algorithm analyses the sessions of your users from the moment they install your app and put them in 4 different segments. Here is a short definition of every segment:

• New: Newcomers to your app that haven't yet established themselves as engaged, lasting users.
• Engaged: Congratulations! These users are actively using your app.
• Dormant: These promising users haven't used your app in a while. Reengage them!
• One-time: Users that have had your app for a while but have only opened it once.

We are also showing the predictive and intermediate Smart Segments that our algorithm calculates:

• Risky Engaged: Users with a high risk of becoming dormant in the next days if you don’t re-engage them with a targeted notification.
• Promising New / Dormant users: Users who are about to become engaged. Don’t miss the opportunity to send them a message!

Batch also shows the number of imported tokens who haven't been reintegrated to Batch Smart Segments yet. You will find more information on token import here.

You will find more information on Smart Segments targeting (for Premium users and higher) here.