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June 29, 2026 - Campaign Conversion Goal v2

Enjoy granular conversion management with:

  • Configurable attribution signal — you can now choose, at the orchestration level, if you want to count a conversion from the moment the message is clicked, opened, or sent/delivered.

    • Previously, only sent/delivered (depending on the channel) was supported.

  • Event attribute filtering — you can now add an attribute filter on a conversion event (e.g. event: purchase + product_category = "subscription").

    • Supported types: string, number, boolean, date.

Check our documentation.

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