July 15, 2026 - More accurate Opt-in & Opt-out counting

We refined how new push opt-ins and opt-outs are counted. Subscription status changes triggered automatically by a login or logout are no longer counted as new opt-ins or opt-outs — only changes resulting from a genuine user action are.

This makes your Reach metrics more reliable. Starting in June, apps that generate a high volume of logins and logouts may see lower daily opt-in and opt-out counts. Because both are affected in the same way, your net reachable base stays essentially unchanged — the figures now reflect real subscription activity more accurately.