November 12, 2025 - Wait for Event
We are introducing a new timing and split feature in Trigger Automations, the "Wait for Event" step. This step allows to wait for up to 4 events over a defined time period. It works as follows: once the user enters the Event step, they are put on hold for a customer-defined duration. Two outcomes are possible:
The user triggers one of the expected events. They will then immediately proceed down that event's branch (without waiting for the timer to expire).
The user does not trigger any of the expected events. They will wait for the timer to expire and then proceed down the timer's branch.
This feature unlocks news use cases as:
Creating channel fallbacks using retargeting events in the event step (e.g., wait 1 hour for a Push Open, if not, send an SMS).
Managing transactional flows (e.g., wait for email validation in an onboarding scenario before processing to the next step).
Last updated