# February 5, 2025 - Cross-channel Retargeting for Email & SMS

It is now possible to retarget users based on wether they have reacted or not to a previous Email or SMS communication.

[Link to the documentation](https://app.gitbook.com/s/UIK868wiiK9XOVyETGZS/features/customer-engagement-platform/orchestration/targeting#retargeting).
