As a marketer what you want is a global and cohesive view of your entire traffic sources & marketing campaigns inside your analytics suite. Without having to compromise on your effective working habits.

Using the Batch x Mixpanel integration lets you track your entire push notifications and in-app messaging inbound traffic sources inside Mixpanel like you would with any other traffic source.

During the summer of 2019, Google announced a new feature allowing marketing teams to merge analytics from mobile applications and websites into one tool. The feature is now available as a beta on Google Analytics new properties App + Web. It gives access to the new Analysis hub, where both data from your website and your applications are available.

Today we are going to set up your Firebase and Google Analytics accounts to make these new features available with the data of the Batch SDK.

Firebase Analytics, and in its latest form, Google Analytics for Firebase, is an extensive analytics solution that enables brands to measure relevant KPIs on their app and how their users interact with it. Those key metrics will enable Batch customers to get clear performance data of their campaign, and also better understand the behaviour of users in order to encourage conversion scenarios within the app.

You can easily establish this connexion by completing the following steps:

Piano Analytics is an advanced analytics platform that enables you to:

• Collect and leverage high-quality data across your websites and applications

• Use a powerful and flexible platform to improve your performance

• Integrate with a rich ecosystem of partners, including Batch

A. Track Web Push notifications

Track web push notification opens in Piano Analytics by adding tracking parameters to your deep links.

B. Track Push and In-App Messages

Use Batch's Piano Analytics event dispatcher to send campaign data from your mobile app to Piano Analytics.

AppsFlyer is extensive analytics that helps brands keep track of their attribution and engagement campaigns while providing a large variety of analytics.

This client-side integration will allow you to retrieve Batch push notifications that opens in the Retargeting section as in the screenshot below:

A. Tracking Web Push notifications

To track Batch web campaign opens in AT Internet:

1. Create an xtor parameter in AT Internet

1. Open AT Internet.

2. Go to: Settings > Settings > Custom Marketing Campaign.

3. Create a Source (e.g., "Push Campaign").

4. Create a Campaign using that source.

2. Add the xtor to your Batch deeplink

Append the xtor parameter to your deeplink URL. For example:

Once configured, AT Internet will attribute visits to this campaign as a traffic source.

B. Tracking Mobile Push and In-App messages

To track mobile push and In-App messaging campaigns in AT Internet, use Batch's built-in event dispatcher.

1. Install the AT Internet Dispatcher

AT Internet dispatchers use the xtor parameter to send events to AT Internet.

• Refer to the technical documentation for installation:

2. Create the xtor parameter

As with web tracking, create a Custom Marketing Campaign in AT Internet. This will generate the xtor parameter you need for linking.

3. Link the Batch campaign to the AT Internet campaign

Push campaigns

The dispatcher reads the xtor from:

• The deeplink URL

• The custom payload

If both are present, the custom payload value takes priority.

In-App and Mobile Landing campaigns

The dispatcher reads the xtor from:

• The deeplink URL

• The Tracking ID field of the campaign

Once configured, AT Internet will track relevant events triggered by the campaign.

Branch.io is a comprehensive mobile attribution & linking platform, that helps you acquire, engage, and measure across all devices, channels, and platforms by providing a holistic view of all user touchpoints.

The good news is that those links can be added to your Batch push notifications to ensure your users can open your notification deeplinks while you keep track of your push opens with Branch.io. ​

But how?

To add Branch deep links to your campaigns, you just have to add a 'Branch' key with your Branch deep link to your campaign custom payload to handle push notifications, very much like below:

Important note: Remember not to add any deeplink in the dedicated text field, it won't work this way. ​

⚙️ Prerequisites

On Android

For this integration to work on Android, you have to wire Batch SDK to Branch SDK in a . The Branch link has to be added to your result intent as shown in this code sample:

More information is in the .

On iOS

No intervention whatsoever is necessary on iOS. More information is in .

Batch allows you to track Google Analytics users who interact with your push notifications or In-App messages. This is helpful to understand what your users do in your app/website, tracking transactions and e-commerce conversions.

A. Tracking Web Push Notifications

You can easily track your web push opens in Google Analytics by following these two steps:

Adding UTM Tags to Your Deeplink

The first thing you need to do is to add UTM tags to the deeplink of your push campaign. This can be done from the campaign editor or when calling the Campaigns / Transactional API:

Each UTM tag includes two main elements:

• A parameter (e.g: utm_source)

• A value (eg: newsletter)

There are several parameters you can use (more information ):

• Campaign Name (utm_campaign): This can be the name (e.g. salejuly) or the category of your push campaign (e.g. onboarding).

• Campaign Source (utm_source): This parameter allows you to define where your content comes from (e.g. Batch_Android, Batch_iOS)

• Campaign Medium (utm_medium): This parameter allows you to identify the medium used by the user is coming from (e.g. push)

You can build easily add UTM tags to your deeplink by using Google's :

B. Tracking Mobile Push and In-App Campaigns

Note :

• This section assumes you are already using the V3 of Google Analytics' SDK in your app. Also, you must have a deeplink architecture integrated into your application.

• The since October 2019 for non-Google Analytics 360 customers, meaning if you still use it on a free Google Analytics account, no data will be available and you must migrate to Firebase.

C. Filtering Your Audience Based on UTM Tags

Once the steps described in either sections A or B are completed. You will be able to track users coming from specific sources, mediums or campaigns by going to Acquisition > Sources > all on Google Analytics.

Then you will be able to see your whole campaign from push notifications by clicking on the campaign tab.

D. Testing Your Campaign Tracking

In order to test whether your Batch campaign data is correctly being tracked, you can go to the "Real Time" tab in Google Analytics and check the event count for the event that you want to track.

You can then try to send yourself a test push ( / ) or . If integrated correctly, you should see the event count increase a few moments after the event is performed (Push open, Push notification dismiss, In-App dismiss, In-App display, etc).

Amplitude is a product analytics platform designed to help businesses understand and optimize user engagement and product usage. It provides tools and insights that enable companies to make data-driven decisions to improve their digital products and user experiences.

This integration allows you to use Amplitude Cohorts as Custom Audiences in Push and In-App automations.

Pre-requisites

• This integration is available for customers who have paid plans with Amplitude and have the Bacth destination enabled.

• The user IDs that compose your Amplitude Cohorts need to be of the same type of identifier as the Custom User ID used in your Batch Profile base (tracked from your mobile apps, website or Batch APIs) OR Batch's Installation IDs if tracked in Amplitude.

Steps

Overview

Piano Composer is a customer journey orchestration tool that allows you to display experiences on your website based on user behavior, triggers, and conditions. You can use it to drive conversion actions such as account creation, premium content access, or adblocker circumvention.

By connecting Piano Composer to Batch, you can trigger campaigns (e.g., Web Push or Email) after a user has seen a Piano Experience but hasn't completed the expected conversion.

1. Forward Piano Composer Events to Batch

Use Piano's callbacks to forward user interaction data to Batch via Web Tagging.

1. Open your Piano dashboard and access the Experience you want to track.

2. In the "Embed Code" section, insert Batch Web Tagging methods into the existing script.

3. Piano's callbacks will then send the relevant event data to Batch automatically.

You can find a sample integration script .

2. Use Piano Events in Batch Automations

Once events are forwarded to Batch, you can use them to trigger automations directly in the Batch dashboard.

For example, target users who saw an account creation prompt but did not convert.

3. Use the "Run JS" Action for Custom Triggers

In addition to callbacks, Piano Composer lets you execute JavaScript when an experience is shown.

Use the Run JS action to call Batch methods manually, making it possible to:

• Send custom events

• Set user attributes

• Trigger advanced scenarios for all users targeted by the Experience

As you may know, is a Mobile Attribution and Analytics service. Their service provides app marketers with a smart business platform, combining measurement for advertising sources on mobile with advanced analytics.

The good news is that you can use Adjust attribution data to improve your segmentation within Batch. ​

How does it work? 🤔

Callbacks provided by Adjust SDK allow you to sync Adjust data with Batch SDK. When you have implemented the Adjust attribution callback inside your application, you can use Batch segmentation engine to target users based on install source attribution data. ​

is a leading brand that offers an easy, secure, and impactful Customer Data Platform (CDP) to deliver personalized customer experiences. With the Zeotap CDP, businesses can gain a 360-degree view of their customers and unlock valuable insights.

Integrating Batch with Zeotap provides a range of features and capabilities that enable marketers to create personalized and relevant experiences for their users and drive engagement, retention, and revenue. The integration allows sharing audiences built in Zeotap, triggering automations, and exchanging data in real-time.

Here is the data that can be exchanged via our connection:

• Zeotap → Batch: Send custom events and custom audiences to be used in Batch campaigns and automations

Modern data architectures demand seamless integration between storage, processing, and actionable platforms. Connecting Batch to your Data Warehouse enables a unified, efficient, and scalable approach to leveraging customer data for engagement.

Hightouch is an excellent tool to send your data to Batch and works great with Snowflake, BigQuery, Redshift, Databricks, ClickHouse, and many more.

By doing so, you ensure keeping your Data Warehouse as the Single Source of Truth, you have complete control over your data update frequency and you can leverage huge data volumes.

Step-by-step guide

In this tutorial, we will send user data to Batch’s Profile API.

We will be sending attributes and events to each of your users profiles using the native Batch destination.

Overview

This integration lets you combine monetization data and engagement insights to build more personalized and effective messaging strategies.

By connecting both platforms, you’ll bridge monetization and engagement data:

• Poool provides valuable insights about reader conversion and access behaviour (free vs. premium vs. subscriber).

• Batch lets you turn those insights into personalized automation triggers — for example, re-engaging readers who saw the paywall but didn’t subscribe by sending them an email, a push notification or a SMS.

In short, this integration helps you:

• Retarget users based on their paywall interactions,

• Boost conversion through contextual messaging and automation.

1. Before you start

You’ll need:

• An existing Batch Web SDK v4 setup on your website

• A Poool Access integration with your App ID

• Access to both dashboards: and

If you haven’t integrated either SDK yet, follow each platform’s installation guide first.

2. Principle of the integration

Once both SDKs are loaded on your site, the idea is simple: Poool triggers events when users interact with your paywall — for example, when the paywall loads, when a reader clicks “Subscribe”, or when they log in. Each of these events can be listened and then sent to Batch as a Custom Event.

This allows you to record every key paywall interaction directly inside Batch and reuse it for audience segmentation or campaign targeting.

3. Implementation steps

4. Use Poool Events in Batch Automations

Once the integration is live, these new events will appear in Batch → Settings → Custom Data → Events. You can then:

• Build segments (e.g. users who clicked “Subscribe” but didn’t convert):

• Trigger personalized email, SMS, push and web notifications:

✅ You’re all set! Your Poool paywall is now connected to Batch. Each paywall interaction — view, login, subscription, or custom action — can be tracked in Batch to help you better understand your readers and personalize their experience.

Voucherify is an API-first Promotion and Loyalty Engine that helps enterprise brands build and manage personalized promo codes, gift cards, auto-applied promotions, loyalty programs, and referral campaigns.

A connection has been developed to allow our customers to add voucher codes generated by Voucherify to their Batch messages.

Here is how to set up and use the connection:

1. Connection setup & Distribution creation

Follow the to activate the connection and create a voucher code distribution.

2. Use the coupon codes in Batch campaigns

a. Attributes activation

Once the distribution is activated in Voucherify, the corresponding custom attributes will be visible on the Batch dashboard, under Profiles > Custom Data:

You need to activate the necessary attributes by clicking the toggle on the left of each attribute, and then clicking "Save" on the right.

b. Create your campaign

You can use the attributes coming from Voucherify to personalize your messages in Batch just like any other custom attribute.

Here is an example of a one-shot push campaign:

Targeting

In this example, we assume that the voucher codes in Voucherify have been assigned to a pre-defined list of users.

In this case, you need to:

• Import this list into Batch as an Audience (see how to do this in our )

• Select this audience as the target of your campaign:

Push content

Then, include the voucher code in your message:

If you are targeting a mobile application, you might also want to to allow your customers to copy the voucher code to their clipboard:

is a customer data platform that simplifies data collection by providing a central point for storing and transferring data. We provide an example of integration with Segment so you can send your data directly from Segment to Batch.

This integration uses a Segment feature called .

Salesforce Marketing Cloud is an extensive marketing suite that allows marketers to create complex omnichannel journeys that are more tailor-made and more interesting for the end user.

💡 In case you missed it, we just released a connector with them.

Get in touch with us to set up this integration.

Looks great. How do I use it?

Once the integration has been set up on your account, you should see a new Batch Custom Activity in your Journey Builder, start by adding it to your Journey and click on it!

> Choose between an existing template and a new campaign

We let you either use Batch's interface or Salesforce's to create your campaign content. If you feel comfortable with Batch dashboard and feature, you can create a campaign there with Mobile Landings, personalization and previsualization, and save it as a draft.

Otherwise, you can choose "New campaign" to create new campaign content from scratch.

Option A : Template

Option B : New Template

Nice, but how do I run automated scenarios based on push reactions?

Create a new Decision Split, and use the campaign ID below the Batch tile, and use it as a group-id to refer to a specific notification in your request.

If you want to target users that received the push notification, add a event: sent request. If you want to target users that opened the push notification, add a event: open request as shown below :

A few technical details ...

Every day, Batch will fill a Data Extension called BATCH_PUSH with reaction events, so the day following the sending of the push notification, we will provide you with data concerning each push that has been sent.

In this database, the push is referred to by their group-id, which is a slug of the campaign name you've chosen (= a campaign ID). Note that this slug is available as the push tile name:

In the BATCH_PUSH data extension, this data is available as the group-id. Use it to retrieve information on the state of a push of a certain user such as demonstrated below:

There are four states in which a push can be, those states are represented by the event attribute :

• accepted: the push request has been accepted by Batch and will be processed asap.

• sent: the push notification has been sent to the user.

• open: the push notification has been opened by the user

• error: the push notification encountered an error (device unreachable in most cases).

Modern marketing architectures rely on smooth data flows between acquisition and engagement platforms. Integrating Batch with Unbounce lets you seamlessly bring interaction and conversion data from your landing pages into your customer engagement ecosystem.

By connecting the two platforms, you can leverage events from Unbounce — such as form submissions, page visits, or campaign interactions — to fuel your marketing automation within Batch. These events can be used to trigger personalized push notifications, SMS, email, or in-app messages, ensuring timely and relevant communication with your audiences.

This connection ensures that your marketing ecosystem remains consistent and data-driven. Unbounce continues to optimize your acquisition efforts, while Batch helps you transform those insights into meaningful, timely communications that strengthen your customer relationships.

Integration steps

Your integration is now complete! You can start using your Unbounce forms to power personalized and engaging messages across your Batch campaigns — including push notifications, emails, SMS, and more — all enriched by the data you’ve just connected.

Batch Data Sync Snowflake Native app

Batch leverages Snowflake's Native app framework to provide a ready-to-install Snowflake app that

allows you to sync your customer data from Snowflake into Batch in no time:

• Securely manage connections to your Batch projects using Project Keys and REST API Keys.

• Create and configure synchronization tasks to send data from your Snowflake dynamic tables to Batch.

• Monitor and manage the status of your active data syncs, with options to suspend and resume them as needed.

This guide will walk you through each feature of the application.

👉 To have access to Batch's Native app on your Snowflake account, you can install it from the .

1. Install and launch the Native app

Once the app has been shared with your Snowflake account, you'll be able to find it in your installed apps by navigating to Data products > Apps from your Snowsight console.

When the app is launched for the first time, you'll need to authorize the following privileges needed for the app to work properly:

Step 1: Account privileges

1 → CREATE COMPUTE POOL : This is required by the native app to run Job services triggered by scheduled tasks. These jobs transform your Snowflake data and send it to Batch using Batch APIs.

2 → EXECUTE TASK : This is required for the native app to synchronize updates to your Snowflake data in a scheduled, recurring manner with Batch.

3 → CREATE WAREHOUSE : This is required for the native app to execute recurring synchronization tasks.

4 → Click on the "Grant" button to grant both these privileges.

Step 2: External Access Integration

To synchronize data with Batch, the Native app needs to be able to make external calls to Batch's APIs (api.batch.com:443). This is done through an .

You can first click on the "Review" button to display additional information on the required external access:

Once that is done, simply click on the "Connect" button.

Now, all that is left to do is clicking on the "Activate" button that appears on the top right corner of the screen. You should then be redirected to an information page through which you can launch the app.

2. Manage Batch Projects

The first step is to register your Batch projects with the application. This securely stores your credentials, allowing the app to send data to the correct Batch project.

1 → Go to the "Manage Batch Projects" tab and then the "Add a New Batch Project" section

2 → Enter a display name for your project.

3 → Enter your

4 → Enter your

5 → Click the "Add Project" button.

Once projects are added, they are listed at the top of the tab and can be deleted via the "Delete project" button.

3. Create a synchronization Task

This section allows you to create a task that automatically synchronizes data from a Snowflake dynamic table to one of your registered Batch projects.

3.1. Prerequisites

Prior to creating a synchronization task, you'll need to make sure the following requirements are met:

3.2. Create a new synchronization task

This allows you to create a background task that is scheduled to run periodically (every 24 hours by default), which will make sure all updates (inserts/deletes/edits) on your source Dynamic table are sent to Batch.

1 → Go to the "Create a Sync task" tab.

2 → Fill in the Project Key: The Batch Project Key for the project you want to send data to. This must match one of the projects you added in the "Manage Batch Projects" tab.

3 → Fill in the Dynamic Table Name: The fully qualified name of the source dynamic table in Snowflake (e.g., MY_DATABASE.MY_SCHEMA.BATCH_PROFILE_DATA). The application will create a stream on this table to capture new and updated rows.

4 → Fill in the Identifier Column name: The name of the column in your dynamic table that contains the user identifier (e.g., CUSTOM_ID). This is used to match users in Batch, so it must be the same identifier used in your Batch Profile base.

5 → After filling in all the fields, click the "Activate data synchronization" button.

4. Manage Synchronization Tasks

This tab provides a view to monitor and control all your active and paused synchronization tasks.

1 → Go to the "Manage Sync Tasks" tab.

For each task, the following information is displayed:

• Task Name: The unique name of the task in Snowflake.

• Project Name and Key: The associated Batch project Name (display name selected during project registration) and Project Key.

• Table: The source dynamic table used by the task.

2 → Click the "Resume" button to resume a paused task: The task's status will change to STARTED

3 → Click the "Suspend" button to pause a running task: The task's status will change to SUSPENDED.

4 → Click the "🗑️" button to delete a task.

5 → A status message below the task displays information on the last task run.

6 → Click the "Refresh Tasks" button to see the most up-to-date view of existing tasks.

5. Test and Monitor the workflow

Testing

You can use Batch’s Profile View to verify that the customer data has reached its destination, on the basis of a customer ID (the same one contained in your User ID column): .

Monitoring task executions

To monitor task execution activity, you can check the information displayed in the . This will let you know what tasks are running/suspended, as well as additional information on the last executions.

If any issues occur during task execution, a red status message will be displayed below the task with additional information on the encountered error.

Accessing container logs

All logs generated by the sync task containers are automatically captured and stored in your account's central snowflake.telemetry.events table. This provides a persistent, queryable record of all activity.

To find logs relevant to this application, you can run a query that filters these events based on the application's unique compute pool name. This is the most effective way to see a complete history of all your sync tasks.

Run the following command in a Snowflake worksheet to retrieve the latest logs:

This query will show you the log messages and all their associated metadata, giving you a comprehensive view for debugging.

Debug Mode

For more detailed troubleshooting, you can enable a global Debug Mode. When active, the data sync container generates more verbose logs, which can help diagnose complex issues with data processing or API communication.

How to Enable/Disable It: Debug Mode is an application-level setting that must be changed. To enable it, run the following SQL command in a Snowflake worksheet:

To disable it, simply set it back to 'FALSE'.

is a mobile advertising attribution and analytics company. AppsFlyer helps marketers to pinpoint their targeting, optimize their ad spend and boost their ROI.

On the other hand, Batch can receive information from AppsFlyer using their callbacks attribution. This will allow you to re-target your users with notifications based on the installation source.

​

Understanding how the connection works

Callbacks provided by AppsFlyer SDK allow you to sync AppsFlyer data with Batch SDK. You will be able to use Batch segmentation to target users based on install source attribution data.