How to manage mobile wallets?

Understand mobile wallet passes and how to manage them with Batch.

What are mobile wallets?

Mobile wallets store digital payment cards and passes on a smartphone.

Apple Wallet and Google Wallet are common examples. Beyond payments, wallets can hold loyalty cards, coupons, boarding passes, tickets, and membership cards.

Wallet passes give customers a convenient, always-available version of these items. They can also display timely updates, such as a changed balance or offer.

How does Batch support mobile wallets?

Batch manages wallet interactions through Universal Channel.

From a trigger automation, Batch sends a personalized POST request to your wallet provider's API. The provider then creates, updates, or distributes the wallet pass.

For example, Batch can trigger a wallet provider to:

• issue a loyalty card after registration;
• update points or membership status after a purchase;
• send a new offer to eligible customers.

Batch does not create or host wallet passes itself. A wallet provider, such as The Wallet Crew, handles the pass lifecycle.

Universal Channel is a paid offering. Contact your CSM or Account Manager to enable it.