How to automate birthday/anniversary wishes with a push notification

Targeting

First, create a new recurring automation.

Once you have selected the date attribut you want to base your reminder on, add the Next Anniversary condition:

Then you can choose the moment when the campaign should be sent to the users: on the due date, a day before (to remind them), or one day after (to extend the feel-good vibe 🌴).

Anniversary campaign sent on the due day:

Anniversary campaign sent the day before:

Anniversary campaign sent the day after:

Timing

The second part of creating an anniversary campaign is selecting the frequency at which your campaign should be sent.

Select a starting date to launch the campaign, the hour you want your user to receive the message, and a frequency of once a day to not miss anyone.