How to improve my push open rate?

If you are wondering how to optimise your app traffic using push notifications, you are in the right place!

Open rate is the main KPI to know if your campaign successfully engaged your users.

There are several keys to creating a campaign that your users will open. The targeting, the timing, and the content need to be customized to fit your audience. Usually, users prefer rich push (e.g., with an image attached) and like the wording to be short and illustrated with emojis.

Find some tips here to make sure your open rates always get better!

Target the right users

Batch offers you different targeting options to target your users using native or custom data:

💡 Learn more about Native and Custom Attributes, or Custom Audiences, in this article of our Help center: Which targeting options can I use to segment my user base?

Send your campaigns at the best time using the best delivery option

4 options are available on Batch: Now, Scheduled, Recurring, or Trigger.

To know which delivery type is the best for your use case, read our article: How to choose the best delivery option for my push campaign?

"Now" and "Scheduled" campaigns are in the Campaigns tab:

You can find "Recurring" and "Omnichannel Trigger" orchestrations in the Automations tab:

Selecting the optimal timing for push notifications can enhance traffic and increase engagement. When is the right time? Find some tips in our article: What is the best time to send push notifications?

Adapt your wording to the audience

Are you wondering if you should use a formal or familiar tone in your mobile communication? Learn how to use the A/B test feature in our dedicated article!

In addition to the message itself, you can also A/B test images, deeplinks, and emojis!

Use emojis

Emojis are important, but can also be overwhelming. Here are a few examples of how to use emojis wisely in your messages.

Discover all the best practices in our dedicated article!

Attach an image to your push

You can easily improve your open rates by adding an image, GIF, or video to your push notification.

You do not know how to add images, videos, or GIFs to your push? Here is the article you need: How can I attach an image, an audio, a GIF or a video to a push notification?

Personalize your messages using Dynamic Content

You can personalize your push notifications from the campaign editor using the data you have collected from your users. For instance, you can customize the name, the city, or the amount left in the pot's user.

Discover how to do so in our dedicated article!

This feature is also available for In-App messages and works in a very similar way.

Here is our article dedicated to in-app dynamic content: How to personalize the content of my in-app message?

💡 The Dynamic Content feature is available for the Enterprise plan and is optional for other plans.