# How to create your first welcome campaign? (MEP)

{% hint style="info" %}
This guide is specific to Batch's Mobile Engagement Platform (More on the [difference between Batch's CEP and MEP](/getting-started/other/faq/what-are-the-differences-between-batch-customer-engagement-platform-and-mobile-engagement-platform.md)).
{% endhint %}

The installation date is natively collected by Batch's SDK. It means you can use it to create user segments as "users who installed the app 2 days ago".

## Targeting <a href="#targeting" id="targeting"></a>

In the targeting block of your campaign, click on "**Add conditions**", and pick "**Installation date**".

<figure><img src="https://downloads.intercomcdn.com/i/o/606467158/eb7b3ca8016e6abedea1af39/Automations_%E2%80%93_Fnac_%E2%80%93_Batch13.png?expires=1744884000&#x26;signature=29524173a5a160fce38b688a8953a95c0a27ac79e3eb5876b1fc4eadbc796c25&#x26;req=ciAhEs95nIRXFb4f3HP0gJ9dATQlCS%2BJPYOf3kLR12gs%2FW8i0fk5stzz4x%2Bn%0AdgUR1feO%2Baa02Cktag%3D%3D%0A" alt=""><figcaption></figcaption></figure>

According to your campaign's goal, set the number of days after installation ("**Installation occurred 2 days ago**" in this example):

<figure><img src="https://downloads.intercomcdn.com/i/o/606469134/fa11109c558e942cc8f173cc/Automations_%E2%80%93_Fnac_%E2%80%93_Batch14.png?expires=1744884000&#x26;signature=730d8f6dad267bdf3c0d6558696bff918d2732594ae8e7bba21e05a58a4d94ca&#x26;req=ciAhEs93nIJbFb4f3HP0gBfna23yEOUOUb2WJf2lm1I8zmP9Eu6C15nh%2BQV%2B%0AXCVpJ%2B3BNSAGGR16tw%3D%3D%0A" alt=""><figcaption></figcaption></figure>

## Timing <a href="#timing" id="timing"></a>

The advantage of these welcome campaigns is that you only have to set them up once. Then, you can let them run in the background.&#x20;

In the "**When**" section of your campaign's creation form, choose the "**Recurring**" option.\
Choose a starting and ending date for the campaign:

<figure><img src="https://downloads.intercomcdn.com/i/o/606483693/7008f632a6c4f8222e1d5923/Automations_%E2%80%93_Fnac_%E2%80%93_Batch15.png?expires=1744884000&#x26;signature=825b530a5ca6276cac12edf1280ce7ade67cede0b50f7a4f4b154f977a7d6b40&#x26;req=ciAhEsF9m4hcFb4f3HP0gA7HDOzY1qpIXkOM9ISXmGYB6oCypEk%2FnyhkhzDk%0AuHYFa4uAM7lx64%2B9Vg%3D%3D%0A" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
The notification needs to be **sent every day** ( = every 1 day in the form) so all new users can receive their welcoming campaigns.
{% endhint %}

You're all set! :sparkles:&#x20;


---

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